Ruža Tomić Fontana will take over the leadership of Coca-Cola HBC in the Baltic States and Poland on February 1 of this year.
The new general director has replaced Jākas Mikel, who after four and a half years in this position, will continue his work as Coca-Cola HBC Group’s New Business Manager in the segment of premium spirits, beer and snacks. RT Fontana joined the Coca-Cola HBC team over 20 years ago and has since held a number of key positions within the company.
For the past five and a half years, RT Fontana has managed the Adriatic business unit, which unites the Croatian, Bosnia and Herzegovina, as well as the Slovenian market. Under the leadership of the CEO, a 24/7 portfolio strategy was implemented in these markets, which, with an emphasis on organized sales and sales results in the HORECA (Hotel, Restaurant and Catering Industry) segment, has been successful in increasing both revenue and market shares. The expert’s determination and openness to innovation has resulted in recognized experience execution solutions – by transforming the internal organization and collaborating with partners, an effective one-team culture has been created.
“I am honored to become the general director in regions with such great potential. Together with our partners, we will continue the course the team has already started in the direction of the company’s growth and development, both in the Baltic States and in Poland. With determination, I will both strengthen cooperation with our customers, suppliers and local communities, and support my colleagues in professional development. The focus of my activity will be the continuation of Coca-Cola HBC’s sustainability mission – we plan to reach zero emissions by 2040 and implement the vision of “A world without waste”. I am sure that with such a strong team as we have in Latvia, In Estonia, Lithuania and Poland, and reliable cooperation partners all over the world, we will continue to grow and achieve success in the future,” emphasizes Ruža Tomiča Fontana.
Ruža Tomiča Fontana has obtained a master’s degree in finance from the Faculty of Economics of the University of Zagreb, as well as graduated from the AMP (Advanced Management Program) program at one of the largest business management schools in the world – INSEAD.
