Wealthy Russian women are outraged that the Chanel fashion house does not want to sell them its accessories. Neither in Russia, nor in Paris or Dubai. They record dramatic appeals to fight “Russophobia”. And they publicly destroy their Chanel bags.
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In response to Russia’s attack on Ukraine, many fashion brands withdrew from the Russian market. Boutiques in Moscow or St. Petersburg have been closed, internet orders are not being accepted. But for the richest Russians, this was not a big deal at first. And so they shopped in Paris, London and Milan. The Chanel brand decided to counteract this as well.
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Statement: I will not wear this bag in Russia
The first alarm was raised by Liza Litwin, a well-known interior designer. She said that when a Russian citizen wants to buy something in the Chanel Dubai boutique, she must sign a declaration in which she declares that she will only use the item outside the Russian Federation. The statement was said to contain the sentence that the signatory “does not live in Russia and will not wear it (Chanel bag) in Russia”.
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The story told by Litwin was published in the pro-Kremlin tabloid Komsomolska Pravda, therefore its truthfulness and reliability may raise some doubts. However, they did not arouse them in Russian celebrities.
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Russian women cut handbags
It is difficult to say what legal force such a declaration has, but it made an electrifying impression among the fans and clients of the Parisian fashion house so far. The frequenters of Chanel boutiques rushed to their wardrobes and wardrobes to destroy their bags with the letters “C” in front of them in front of the camera lens. During the recordings, they talk a lot about how the company’s policy is a blow to them and how humiliated and hurt they feel.
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“After I found out about the brand’s policy towards Russians, I decided to remove these bags from my everyday life until the situation changes. (…) (Marek Chanel) decided that she had the right to humiliate people, my countrymen, decided to discriminate against people from regardless of nationality, which I will not tolerate “- wrote DJ Jekatierina Gusewa on Instagram. She emphasized that “with this film she does not call for the destruction of things of any brands”.
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“I just want to say that not a single bag, not a single thing is worth renouncing my love for the homeland and my respect for myself” – explained the DJ.
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The celebrity also emphasized that in order to take up this form of “fighting Russophobia”, you do not have to be a wealthy owner of brand-name accessories. Just as effective will be “drawing the Chanel logo on a piece of paper and cutting it or crossing it out.”
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She left a million euros in Chanel boutiques and now she feels humiliated
The “victim” of the new Chanel policy was also the celebrity Anna Kalashnikova, who claims that she heard from the boutique manager: “We know that you are a star from Russia and your purchases will go there immediately, so we cannot sell you our brand products.” Also complaining of ill-treatment is the music producer Jana Rudkowska, the wife of the Olympic figure skating champion, who according to her own calculations “left a million euros in Chanel boutiques” and now feels humiliated.
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Russian women dramatically operating with scissors can be seen on Instagram under the hashtag # ChanelДавайДоСвидания (“Chanel, let’s say goodbye”). The authenticity of the damaged accessories is, however, questionable.
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Chanel explains
Russian Foreign Ministry spokeswoman Maria Zakharova responded to the case, tweeting: “Several bloggers today reported that @Chanel boutiques abroad refuse to sell their products to Russian citizens. People managing the ‘great Coco’ heritage found a way to join the Russophobic campaign.” Zacharowa also made an allusion to the story of Coco Chanel, accused of collaborating with the Third Reich during World War II.
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According to the Daily Mail, French Chanel headquarters confirmed the new policy and explained that it had been forced to apply it due to EU and Swiss sanctions on luxury goods.
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“The latest EU and Swiss sanctions restrictions prohibit the sale, directly or indirectly, of luxury items to any natural, legal or entity in the Russian Federation or for use in the Russian Federation,” the statement read. Brand also understood that these measures. caused some inconvenience for some customers “and announced improvements to the procedure.
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