Messages must have added value
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Many companies and professionals emit tweets that are little more than a short phrase followed by a link to the content they are interested in bringing Internet users. However, they end up discovering that this strategy doesn’t work well at all. Although the tweet can be shared many times, the visits to the content (which is what really matters) are very few.
The key for your account to begin to be valued is to provide added value. It is not about each tweet being long, but about provide information that is really relevant and does not look like a mere headline.
Taking a few minutes to think through your message, even coming up with various options, can be much more effective than spending the day tossing out tweets that don’t interest Twitter users at all.
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