Four months before the opening of the Rugby World Cup in France, the Ruckfield brand, of the former star player of the XV of France, now has its store in Saint-Étienne. A 100% masculine universe that gives pride of place to (very) large sizes.
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06:00 | updated at 2:45 PM
A new ready-to-wear boutique, Ruckfield & co, opened on April 12, at 12 rue Michelet, in small premises (30 m²) previously occupied by a jewelry store and even before by the MCS brand (which had moved just opposite in the summer of 2021).
Behind this new brand, we find Virginie and Cédric Cellier, a couple of seasoned traders, since they already manage eight ready-to-wear franchise stores (Devred, Okaïdi, Naf Naf, etc.) in the Loire: in Feurs, Montbrison , Andrézieux-Bouthéon, and in Saint-Étienne, where they have been operating the Izac store, in Les Ursules, since September 2018.
Thirty stores in France
Going back to Ruckfield & co, this is a brand created in 2007 around the famous rubgyman Sébastien Chabal, who was the muse before becoming the owner in 2019. The first store had opened in Les Angles, in Gard. Today there are about thirty in France, mainly in the southern half, the closest to us being in Annecy and Valence.
The store offers several lines with quite different styles. Photo Progress /Loïc TODESCO
“It’s a brand that is really gaining momentum, thanks to Sébastien Chabal, of course, but also to the growing enthusiasm for the world of rugby, which will still go crescendo with the World Cup in France. , and of course in Saint-Étienne, at the start of the school year. Rugby conveys positive values such as benevolence, conviviality…”
If the Ruckfield brand normally includes collections for women and children, the Saint-Etienne store, for lack of space, offers a 100% masculine wardrobe (clothing and accessories), both “chic and sportswear”.
You S au 5XL
Several lines are offered: a rugby line, a “tropical” line, with very floral and colorful prints, a more chic range with chinos, blazers and linen shirts. “There are also regular capsule collections, as currently around the characters of Asterix. »
The specificity here is that the sizes range from S to 5XL. “It’s really the objective, with this brand, to be able to dress men who are strong, men who are tall”, confides Cédric Cellier. “We have often seen it in our other stores, many men complain of not being able to dress because of their build. »
Cédric Cellier is delighted with this new adventure, he who says he is “convinced of the potential of downtown Saint-Étienne”.
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