The former Minister of Agriculture Adela Martínez Cachá and the journalist specialized in corporate communication Ruben Juan Serna they have founded BIA3, a consulting firm specialized in marketing and comprehensive communication centered on agri-food field, from both agricultural technical knowledge and communication.
The promoters have extensive experience and academic training in the design and development of communication and digital marketing projects and in the knowledge of the activity, the advances and challenges of the agri-food sector.
Martínez Cachá is a PhD in Agricultural Engineering and has imparted teaching at the university level in the area of food technology. He has also developed consulting tasks in the agricultural field. Ruben Juan Serna is a journalist and art historian, and Since 2015 he runs his own communication agency, Bien Said.
BIA3, which offers consulting services, press office, marketing, graphic and product design, web development, social media, event organization and all kinds of activities related to agriculture, has a large team of specialized technicians in the sector who combine knowledge and extensive experience in communication and marketing. It is therefore a multidisciplinary team at the service of its customers to help them in the task of transferring to society their progress towards excellence and innovation.
BIA3 was born from the conviction that “an honest, truthful and creative communication generates trust and gives value to a fundamental sector for the economic and social development of the regions linked to the agri-food sector ”.
“We are sure that communication is essential for the solution and the necessary impulse to many of the challenges facing the sector, currently threatened by numerous factors,” said Martínez Cachá. “It is time to make communication and information strategic allies, and to value the renewal of the sector, the techniques and technologies applied”.
In the opinion of its founders “Agri-food companies have achieved excellence thanks to a job well done and a lot of sacrificeBut today, in a changing environment, threats exist and are worrisome, and it is time not to ignore the fundamental role of truthful and effective communication. Only specific communication plans will ensure that the challenges facing the sector are overcome ”.
From BIA3 innovative and disruptive solutions are offered to value not only the activity and the products, but also the serious, responsible and committed work of the producers. Also the existence of prepared and professional teams, made up of the best. BIA3 wants to value the soul of companies.
For Martínez Cachá and Serna the main value of BIA3 resides “in the deep knowledge of the sector and the necessary strategies for effective communication ”.
BIA3, whose name comes from the word «bia», what does it mean food in gaelic, provides its services to companies in the agri-food sector throughout the national territory.
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