RTVE launches’ The Great Consultation, an unprecedented and ambitious participation campaign to find out what type of public radio television citizens want
This is how it tries to stop the audience drain this year and regain prestige as a public service.
A historic initiative in Spain that has already been followed by other countries such as France, Great Britain or Luxembourg
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TVE is going through the worst moment in its history, in what to audiences it means. The main channel, La 1, closed June with a minimum share for the third consecutive month (8.1%), beingor passed for the first time, not just for the two large private televisions (Telecinco -leader for 34 months- and Antena 3) otherwise also by the autonomic and tying with the payment themes:
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RTVE, with its new president at the helm, José Manuel Pérez Tornero, has proposed to try reverse this situation by grabbing the bull by the horns. The “horns”, in this case, is the great dilemma that all managers have always had of the public entity. A “schizophrenic” debate that moves between making a commercial television, with competitive programs like Masterchef, with which the audience is assured, but also the eternal suspicions for imitating the private model, with the advantage of not having publicity. OR bet on clearly informative programs, with less repercussion but the moral and social support of doing the true public service (a concept also difficult to specify) that is expected of her.
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RTVE asks Spaniards for the first time in ‘The great consultation’
The corporation has stepped forward by announcing a innovative initiative: ask your audience directly what television they want to see on their channels.
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RTVE has launched this Monday ‘The big query’, a transmedia campaign for citizen participation to know what is the public radio television that people want and the role that citizens expect from it.
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“Surely you also have an opinion and we are looking forward to hearing it. Thank you for helping us make the RTVE you want”, presents the Corporation to its viewers and listeners in the web enabled for consultation.
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A campaign that aims to reach all audiences, for what it will be, not only analog and on the street, but also digital, to reach Spanish citizens of all ages and that can be seen in digital media, social networks and on all RTVE screens.
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TVE emulates the consultation model of France and Great Britain
It is the first time that RTVE has launched a survey of this type, imitating similar initiatives on public televisions in other countries such as France, Great Britain or Luxembourg.
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A QR code throughout Spain to participate digitally
RTVE will ‘sow’ Spain with a QR code that has the citizen survey inserted to give your opinion. A total of 36 cities have already joined to the campaign, which has the collaboration of the Spanish Federation of Municipalities and Provinces (FEMP), and many others are already in process to join in the coming days from their social networks, canopies, totem poles, buses and other supports. The campaign started this morning with the placement of a Giant QR on a large canvas that has been installed in the Plaza de la Independencia in Madrid:
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The sincerity of the Spanish, key to the success of the survey
The conclusions will be made public in a White Paper on RTVE which will serve as the basis for the elaboration of the new framework mandate on which the new public radio and television will pivot.
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Experience tells us that It’s one thing what the public says they watch (you know, documentaries), and what they actually watch (reality shows, addictive series, and heartfelt shows). Data from Kantar Media, the company that measures audiences in Spain, also tells us that there are a priori more educational or minority formats that can be tremendously competitive, such as the veteran contest To know and to win, that after 24 years, is the Most viewed format of La 2, surpassing in audience to private programs in its broadcast slot.
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The name of Jordi Hurtado’s general culture contest sums up well RTVE’s dream objective with its great query: “Know” once and for all what the public wants to see on their channels, and thus “win” the battle of the audiences, or at least, recover the lost prestige.
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