RTLZWEI Announces Reorganization of Marketing and Communication Team

RTLZWEI Announces Reorganization of Marketing and Communication

Munich, Germany – RTLZWEI, a popular German television station, has announced a reorganization of its marketing and communication departments. The changes, which will take effect in July, aim to streamline operations and enhance the station’s consumer communication.

One of the key changes is the departure of Carlos Zamorano, who has been with RTLZWEI for ten years. Zamorano will be leaving the company to found “Purple Lemon Tree,” a full-service organization specializing in communication, digital production, and artist management. However, Zamorano will continue to be associated with RTLZWEI as a partner and will directly oversee the operational support of consumer communication for the station.

Taking over Zamorano’s responsibilities for consumer communication will be Jörg Neunecker, the current Head of Corporate Communications and B2B Marketing. Neunecker will now be responsible for all communications at RTLZWEI and EL CARTEL in his new position as Director of Communications. He will report directly to Managing Director Andreas Bartl.

Julian Krietsch, the Head of Channel Strategy & Content Distribution, will also take on additional responsibilities for B2C marketing for RTLZWEI. Krietsch will be in charge of consumer marketing and music collaborations, working closely with his team to develop the station’s brand strategy.

The reorganization also involves other key personnel changes. Marco Kunze, the Head of Channel Management, will oversee cross-platform content planning, windowing strategy, and station promotion. Thomas Elbracht, the Head of Music & Live Entertainment, will move his department to the business area to leverage synergy effects and offer tailor-made solutions in the market.

Andreas Bartl, Managing Director of RTLZWEI, expressed his confidence in the reorganization, stating, “The teams at RTLZWEI are characterized by strong team spirit, many years of experience, and fast decision-making processes. We will, therefore, implement the restructuring in the area of marketing and communication with colleagues from our own ranks.”

Carlos Zamorano, who played a significant role in establishing RTLZWEI as a leading media brand, expressed his gratitude for his time at the company. “For exactly ten years, I was able to develop and help shape RTLZWEI, one of the most emotionally charged media brands,” said Zamorano. He also expressed excitement about his new venture with “Purple Lemon Tree” and hinted at more details to come.

RTLZWEI is known for its diverse programming, including documentaries, reality shows, and news. The station aims to engage its audience across various platforms and devices.

The reorganization of marketing and communication at RTLZWEI reflects the station’s commitment to adapt to the evolving media landscape and continue delivering compelling content to its viewers.RTLZWEI, a German television station, has announced a reorganization of its marketing and communication departments. Carlos Zamorano, who has been with RTLZWEI for ten years, will be leaving the company to start his own full-service organization called “Purple Lemon Tree”. The organization will focus on communication, digital production, and artist management. Zamorano has been instrumental in the success of RTLZWEI, particularly in consumer communication.

Taking over Zamorano’s role in consumer communication will be Jörg Neunecker, who is currently the Head of Corporate Communications and B2B Marketing at RTLZWEI and EL CARTEL. Neunecker will now be responsible for all communications at RTLZWEI and EL CARTEL as the Director of Communications. He will report directly to Managing Director Andreas Bartl.

Julian Krietsch, the Head of Channel Strategy & Content Distribution, will also take on additional responsibilities in B2C marketing for RTLZWEI. Krietsch will be in charge of consumer marketing and music collaborations. Marco Kunze, the Head of Channel Management, will oversee cross-platform content planning, windowing strategy, and station promotion.

The “Music & Live Entertainment” department, led by Thomas Elbracht, will also be integrated into the business area to provide cross-channel and tailor-made solutions in the market.

Andreas Bartl, Managing Director of RTLZWEI, expressed his confidence in the reorganization, stating that the teams at RTLZWEI have strong team spirit and years of experience. He believes that the restructuring will be successfully implemented with the expertise and leadership qualities of Neunecker, Krietsch, Kunze, and Elbracht.

Zamorano will continue to be associated with RTLZWEI as a partner in his new venture, “Purple Lemon Tree”. The agency will directly handle the operational support of consumer communication for RTLZWEI.

Both Bartl and Zamorano expressed their gratitude for their collaboration over the years and their excitement for future cooperation.

RTLZWEI is known for its diverse programming, including documentaries, reports, docu-soaps, and news. The station aims to entertain its audience with distinctive shows, series, and feature films. It strives to engage with its viewers on all relevant platforms and devices.

For further information, questions, or contact, please reach out to RTLZWEI’s corporate communications department at 089-641850 or communication@rtl2.de. More information can also be found on the company’s website at unternehmen.rtl2.de.

How will Julian Krietsch’s additional responsibilities for B2C marketing at RTLZWEI contribute to the station’s goal of engaging its audience across various platforms and devices?

Sponsible for all communications at RTLZWEI and EL CARTEL as the Director of Communications. Julian Krietsch, the Head of Channel Strategy & Content Distribution, will also take on additional responsibilities for B2C marketing at RTLZWEI.

The reorganization also includes other key personnel changes. Marco Kunze, the Head of Channel Management, will oversee cross-platform content planning, windowing strategy, and station promotion. Thomas Elbracht, the Head of Music & Live Entertainment, will relocate his department to the business area to leverage synergy effects and provide tailored solutions in the market.

RTLZWEI aims to engage its audience across various platforms and devices with its diverse programming, which includes documentaries, reality shows, and news. The reorganization of its marketing and communication departments reflects the station’s commitment to adapting to the evolving media landscape and delivering compelling content to viewers.