RTL is “very satisfied” with the results of NFL broadcasts so far.
RTL sports director Andreas von Thien told the German Press Agency. “We managed to exceed the previous season’s values both in terms of overall reach and in all relevant target groups.” RTL had outbid ProSiebenSat.1 to buy the TV rights for the world’s most important American football league and has so far broadcast it on eight match days.
According to RTL, the overall reach has increased compared to ProSieben broadcasts, although TV consumption overall is declining. Above all, the target group of young people, which is sought after by private broadcasters, is reached with football. “RTL is always the market leader with the NFL among 14 to 49 year olds on Sundays,” said the sports director. When it comes to streaming, “the NFL also has a significant influence on RTL+ achieving record numbers two months in a row,” explained von Thien. The NFL is particularly “extremely strong among 14- to 29-year-old men.”
According to RTL, on average around 750,000 viewers tuned in to the games at 7 p.m. in the first eight weeks of the season. The broadcaster is hoping for particularly high numbers on Sunday when the Miami Dolphins meet Super Bowl champion Kansas City Chiefs in Frankfurt (3:30 p.m./RTL and DAZN).
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BERLIN (dpa-AFX)
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2023-11-03 05:36:03
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