Rouje to Open Four Boutiques in London, New York, Paris and Bordeaux this Summer

Seven years after its creation, the French brand Rouje is accelerating its development and announces the opening of four boutiques this summer. London, New York, Paris and finally Bordeaux, Rouje settles in strategic cities.

After opening two boutiques in Paris, Rouje is continuing its development and is now targeting the international market. The choice of cities is not trivial. These are large cities, where the “Parisian” style of Rouje is particularly appreciated.

The first opening of the year is planned in London at 51 South molton street, at the end of June. During the same period, Rouje moved to New York, at 476 Broome Street. In mid-July, the Parisian brand will land in Paris at 83 avenue Victor Hugo. During the month of July, Rouje will open a boutique in Bordeaux, at 5 rue Jean-Jacques Rousseau.

Thanks to her very recognizable “Parisian” style, Jeanne Damas has 1.5 million subscribers on Instagram. A fashion blogger since she was 14, she can boast of having a large community of fans. An advantage that allowed the blogger to meet with great success from the launch of her brand in 2016. Co-founded with Jérôme Basselier, the Rouje brand announced a turnover of 2.5 million euros in 2017, i.e. a year after its launch.

In order to continue its development and strengthen its presence, Rouje succeeded in raising 10 million euros in funds, with Partech Growth in 2020, according to information shared by Les Echos.