In the five years since Rotten Tomatoes launched its Critics Outreach and Grants program, the platform has given away more than $600,000 to diversify the field of entertainment criticism, including $500,000 for scholarships. inclusion in media and other initiatives and $100,000 for networking events. Additionally, of the more than 1,000 reviews added to its famous Tomatometer, half are women and 24% are people of color. In total, 66 percent of new reviews approved by Tomatometer come from a historically excluded background, in part because they have allowed independent reviews (61 percent of new additions) and those from newer media (13 percent). hundred).
And while other entities in the entertainment ecosystem seem to be turning away from their DEI priorities, Rotten Tomatoes is forging ahead. The company renewed its $25,000 donation to the Toronto International Film Festival’s Media Inclusion Initiative to help accredited press from historically excluded identities enable their participation in the festival, bringing its total donations to the initiative to more than $100,000 since 2018.
“In addition to amplifying diverse voices and perspectives on our Rotten Tomatoes platforms, we supported scholarships, mentorship programs and press inclusion initiatives at film festivals, which provided access to critics who historically haven’t had early access to entertainment content like their counterparts. in long-time media,” critical engagement director Jenny Jediny said in a statement. “And we’re not doing it alone. We work with dozens of organizations that are equally committed to creating an inclusive and equitable environment for current critics and the next generation.
As such, Rotten Tomatoes has formed new partnerships with three nonprofit community organizations. He supports GALECA: The Society of LGBTQ Entertainment Critics Crimson Honors Fellowship for LGBTQIA+ Women and Non-Binary Students of Color; sponsoring the National Association of Black Journalists’ 2023 Media and Arts and Entertainment Institute; and as a founding partner of Gold House’s Futures Accelerator for aspiring and emerging entertainment and business journalists in the Asia-Pacific region. Gold House has also teamed up to present a critical edition of the Rotten Tomatoes Lab virtual series.
2023-08-23 16:16:47
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