Rotkäppchen leaves its advertising time to its customers

Before Easter, Little Red Riding Hood doesn’t show its own spot on TV, but rather videos from fans.

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Around a year of pandemic and everywhere a certain Corona fatigue: The sparkling wine brand Rotkäppchen wants to cheer up its fans a little and is giving them airtime on television. Anyone who leaves a video message on the brand’s social media channels by March 14th could appear in the TV primetime advertising block during Kar week. The motto of the campaign: #Send friends.

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