“It will be one MotoGp inspired by the new F1. Emotions on and off the track: between sport and social media, TV, influencers, music, videos, glamour, cinema. More races, more challenges, always live. All immersed in a crazy show, but anchored to reality. A great show, very American: you will have fun.” And Rossomondo he comes from New Jersey and the NBA: for a year he has been the commercial manager of Dorna Sports, which yesterday was officially bought by Liberty Media. Dorna also holds the rights to Moto2, Moto3, MotoE, Superbike, Supersport and Superstock. The US company announced that it had acquired approximately 86% of its shares for 4.2 billion euros, taking over from Bridgepoint and the Canadian fund CPP: Carmelo Ezpeletathe Catalan father-master of the world championship for 30 years, kept a small slice enough for him to still formally manage the toy.
MotoGp at Liberty Media, it’s official. Operation worth over 4 billion euros
by Massimo Calandri
More GPs in America
Seven seasons ago, the American giant took over F1: since then it has progressively revolutionized it, making it grow enormously in popularity and profits, thanks also to the television series Drive to Survive and the inclusion of F1 races in the calendar. Miami and Las Vegas. Con Austintoday there are 3 stars and stripes GPs Verstappen & Co. The MotoGP will stop on the same Austin track in 10 days. There are good reasons to believe that Don Carmelo’s creation will also be increasingly American. From this year there is an American team on the grid (Trackhouse). And Dan Rossomondo arrived at an unsuspecting time. Greg Maffei, CEO of Liberty Media, says he is “enthusiastic”: he explains that “the objective is to make MotoGP grow further for the satisfaction of the public, the teams, the commercial partners and our shareholders”. Ezpeleta speaks of “an epochal transition for the paddock and our fans”. But if you want to know what will happen in the world championship, Dan is the right person. «I am already inspired by the creative flow of F1: in the USA they performed a miracle, they had incredible success thanks to a TV show but the most important thing is that they capitalized on this growth allowing the public – through social media – to continue to follow and be part of a community.” A video with Aleix Espargaró punching Morbidelli in the helmet has been seen by 30 million people. “The audience is never bored, they are always directly involved: they see the show and immerse themselves in it from start to finish”.
More influencers, more competitions, more shows
Rossomondo is inviting the most “influential” influencers in the world to the paddock. With the sprints on Saturday the races have doubled, the drivers take selfies in the paddock, they parade on Sunday morning to show themselves to the spectators. But athletes are not slaves. “I don’t know that they have ever complained, and in any case we have reduced other commitments. They know very well that today sport is also marketing.” Strengthen relationships with TV. «We don’t just sell services. Broadcasters like the Italian Sky already do an excellent job: it is not easy to bring purist spectators to an agreement with tourists, those who are approaching the show. We want to collaborate with them, for an even better product.” The sponsors. «A brand can invest even if not directly linked to engines». The words business, promotion, marketing risk sounding louder than: race. “No. MotoGP is and will remain incredibly exciting, with many champions and an unpredictability that F1 envies us.” Great attention on the US and British markets. From next year there will be 22 GPs and at least one other American stage (Tennessee?), but not necessarily riders from overseas. “An international sport doesn’t need national heroes. There English Premier League it is very popular in the United States. It is more important that in the paddock we talk about sustainability, innovation and technology. Sport has also become marketing. Let’s stay on the crest of the wave. And let’s have fun.”
#Rossomondo #Dorna #interview #Liberty #Media #Formula #style #MotoGP
– 2024-04-02 17:24:13
