Rossmann no longer wants to rely on the manufacturer Tesla for its own fleet. The reason for this is CEO Elon Musk and his attitude towards climate change.
Elon Musk is damaging his company Tesla. – keystone
The most important things in brief
- Rossmann refuses to buy new Tesla vehicles for its fleet.
- According to Rossmann, Elon Musk cannot be reconciled with Tesla’s corporate vision.
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The German drugstore chain Rossmann announces that it has decided against purchasing any more Tesla vehicles for its fleet. The main reason for this is the incompatibility between Elon Musk’s political stance and Tesla’s corporate mission, as «Stern» reports.
Raoul Rossmann, spokesman for the management of Rossmann, places Elon Musk’s commitment to former US President Donald Trump, who has repeatedly described climate change as a hoax, in clear contrast to Tesla’s corporate goal.
Ultimately, Teslas as electric cars are intended to help reduce exhaust emissions in order to stop climate change.
Only a fraction of Rossmann’s fleet consists of Teslas
Rossmann’s fleet currently includes around 800 vehicles, of which only 34 are Teslas. However, the company does not want to replace the existing Teslas.
Do you drive a Tesla?
For future purchases, however, Tesla will only use “alternative manufacturers and models.” Rossmann did not mention the financial damage this would cause Tesla.
Tesla fans turn away from Musk
Elon Musk’s behavior is not only being criticized by companies. Fans and customers are also beginning to avoid Musk because of his political stance and questionable statements. This could have disastrous consequences for Tesla, especially since their products are generally viewed as reliable and everyday vehicles. Elon Musk was a positive face for the company – but now his fame seems to be having negative effects.
Teslas are manufactured in a factory. (Symbolic image) – keystone
Most recently, Tesla reported a 45 percent drop in profits for the second quarter of 2024, despite revenue of $25.5 billion and net profit of $1.48 billion, according to Stern. This led to dissatisfaction among the company’s shareholders.
CEO Musk tried to calm the situation and addressed the public with the prospect of future projects. His plan: in the future, money will be earned from autonomous vehicles and humanoid robots, not from vehicles for end users.
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Donald TrumpKlimawandelDollarElon MuskTesla
