Roshfrans, the Mexican oil and lubricant company, returns to Liga MX through the sponsorship of four clubs in the 2021 Opening Tournament.
The company reaffirms its commitment to Mexican sports by officially announcing that it will sponsor Toluca FC, León FC, Club de Futbol Monterrey and Pachuca.
Throughout its history, the oil company has been committed to promoting sport in Mexico, especially in soccer but also in:
- F1
- Nascar series
- Wrestling
Also, today in his presentation of the company, Lic. Víctor Paniagua; Roshfrans Commercial and Marketing Director, as well as the presidents and vice presidents of each team, spoke on the subject.
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A sponsorship with vision
This sponsorship not only tries to contribute and be an economic contributor, but also to have a 360 strategy from a sports and global marketing theme.
Pedro Esquivel, Vice President of Toluca FC mentioned that it is a pride that a company with a family structure and 100% Mexican like Roshfrans sponsors its team, being a club with these same characteristics.
Secondly, the Vice President of the Monterrey Club, said the following: “We are very happy about this alliance with a Mexican company as important as Roshfrans, a brand of great recognition and positioning in the lubricants and additives category.”
Later, Armando Martinez Patiño, President of Grupo Pachuca, said he was proud because their union represents an opportunity to support the development of talent in all areas.
And not only sports, but social, academic, cultural, human and commercial.
Finally, Lic. Víctor Paniagua; Commercial and Marketing Director of Roshfrans, assured that these alliances will make history at a time as difficult as this, referring to the high costs of supplies currently.
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