The MV surpassed 100 million views on YouTube in just 5 days of release… The shortest MV released this year
Shortened video of singing along to ‘Apartment’… “Curious about novel songs”
Rosé releases duet song ‘Apartment’ with Bruno Mars
(Seoul = Yonhap News) Girl group Blackpink Rosé released the single ‘Apartment’ (APT.) in collaboration with world-renowned pop star Bruno Mars on the 18th, her agency The Black Label announced. The photo is of Rosé and Bruno Mars. 2024.10.18 [더블랙레이블 제공. 재판매 및 DB 금지]
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(Seoul = Yonhap News) Reporter Choi Joo-seong = At this point, it can be called a random game loved not only by ‘Chaeyoung’ (Blackpink Rosé’s real name) but by people all over the world.
This is the story of ‘Apartment’, a duet song between Blackpink’s Rosé and pop star Bruno Mars. This song is gaining global popularity thanks to its addictive refrain.
According to the agency The Black Label on the 23rd, the music video for ‘Apartment’, which was released on the 18th, exceeded 100 million views on YouTube, 5 days after its release.
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The agency said that the achievement of reaching 100 million views on YouTube within 5 days of release was the shortest period of time among music videos released this year.
This song attracted attention by exceeding 25 million views on YouTube within 24 hours of its release without any special broadcast appearances or promotions.
Immediately after its release, the song’s music performance is also following suit, reaching #1 on Spotify’s US chart and settling at the top of the iTunes ‘Top Song’ chart in a total of 40 regions.
There are also predictions that it will enter the top 10 on the US Billboard main single chart ‘Hot 100’. Rosé previously entered the ‘Hot 100’ with her solo song ‘On the Ground’ at number 70, the highest ranking for a K-pop female solo singer.
The UK Official Chart also predicted in an article published on the official website that day, “It is expected to debut at number 6 on the single chart this week.”
Rosé and Bruno Mars’ duet song ‘Apartment’
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‘Apartment’ is a pre-released song from Rosé’s solo album ‘Rosie’, which is scheduled to be released in December, and was inspired by a Korean drinking game called ‘Apartment Game’.
The ‘Apartment Game’ is a game in which participants place their hands on top of each other and remove their hands one by one starting from the bottom, and the person who removes their hand from the specific number (floor number) that the tagger first calls out gets punished.
The song begins with the first verse, ‘Chaeyoung’s favorite random game, random game! Game start! The lyrics ‘Apartment, Apartment, Apartment~’ create an exciting drinking atmosphere.
Rosé once said that she started working on the song while enjoying ‘apartment games’ with the staff working in the studio.
Rosé appeared on Vogue’s YouTube channel on the 20th and said, “After writing the song, I deleted it because I was worried that it would be okay to use it as a drinking game. But I realized that many people were already addicted to the song, so I finished writing the song.”
Pop star Charlie Puth sings along to ‘Apartment’
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As unique refrains adapted from drinking games become popular, it is easy to find videos of foreigners singing along to ‘Apartment’ on social networking services (SNS).
YouTubers filming music video reaction videos are curious about the meaning of the word ‘apartment’ and are humming the verses, and a video of a man singing along to the song as he hears it has recorded over 2 million views on TikTok. Videos are also attracting attention.
Pop star Charlie Puth also joined the trend by posting a video of himself singing along to ‘Apartment’ on his TikTok account the day before.
In the video, he constantly repeats the refrain ‘Apartment Apartment’ and leaves a comment saying, “It stays in my head. It’s a great song.”
Experts evaluated that this song is gaining global popularity as a ‘refreshing departure’ from the mainstream pop culture. It is said that the fact that superstars Bruno Mars and Rosé released songs that deviate from their usual images was also effective.
Kim Young-dae, a popular music critic, said, “Mainstream listeners tend to accept it in a unique way because it contains unfamiliar cultural codes. Regardless of whether they understand the meaning of the words, people are curious because it is fresh and original.” “He said.
Pop star Bruno Mars (left) and Blackpink Rosé (right)
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2024/10/23 18:47 Sent
