Became the first K-pop female singer to reach 8th place on the US Billboard main single chart
“Ah~part ah~part ah~part ah~part.”
The whole world is falling in love with the charm of Blackpink Rosé’s new song ‘APT.’ Apartment, which Rosé sang with American pop star Bruno Mars, swept the top spots on major domestic music charts just one day after its release on October 18, and also topped the Spotify Global Chart, Apple Chart, and YouTube Chart, the world’s three largest music streaming platforms. . Rosé is the first K-pop singer to dominate all three charts. On October 29, the song continued to be a sensation by debuting at number 8 on the US Billboard main single chart ‘Hot 100’. 8th place on the Hot 100 is the highest ranking for a K-pop female singer. The previous highest record for a K-pop female singer was Blackpink’s ‘Ice Cream’, which ranked 13th. In addition, she ranked 4th on the UK’s Official Singles Chart ‘Top 100’, which is considered one of the world’s two largest charts along with the US Billboard, making her the highest ranking for a K-pop female singer. Apartment is breaking previous K-pop records on music charts around the world, creating an all-time K-pop status since PSY’s ‘Gangnam Style’.
Fascinated by the addictive beat
The new song ‘APT.’, sung by Blackpink’s Rosé and pop star Bruno Mars, is causing a sensation. [더블랙레이블 제공]
Like the lyrics of the Apartment song, “Chaeyoung (Rosé’s real name)’s favorite random game,” Apartment is a song created with the motif of the Korean drinking game ‘Apartment Game’. This song, in which Rosé directly participated in writing and composing the lyrics, shows strong addictiveness by repeating the Konglish phrase “A~Part A~Part A~Part A~Part.” Generation MZ around the world are fascinated by the fun pronunciation of ‘apartment’ and the simple yet strong melody that is catchy. Rosé said, “The ‘Apartment Game,’ which I really like, is simple, fun, and perfect for brightening the mood,” and added, “I started working on the song while playing the apartment game with the staff I was working with in the studio one night, and Bruno Mars joined and created this song.” “The song is complete,” he explained.
The explosive popularity of apartments can also be confirmed on SNS (social network services). The number of views of the Apartment music video reached 25 million within 24 hours of its release on YouTube, exceeded 100 million within 5 days, and exceeded 190 million on the 11th day. ‘Challenge’ and ‘meme’ are spreading and gaining popularity on platforms such as TikTok and Instagram. In addition, singer Yoon Soo-il’s 1982 hit song ‘Apartment’ was summoned again as it was called an apartment building. Yoon Soo-il’s Apartment, which begins with “Across the Bridge Over the Starlight,” saw a 190% increase in streaming according to Genie Music after the release of Rosé’s new song. This song, written and composed by Soo-il Yoon, was the biggest hit of the time. It tells the story of a man visiting his beloved girlfriend, but her family had already immigrated overseas, leaving only a ‘lonely apartment’ behind.
Due to the apartment syndrome, interest is also focused on the apartment where Rosé often takes pictures and posts them on her SNS. It is known that Rosé is currently living in a rented penthouse at the ‘Yongsan Prugio Summit’ in Yongsan-gu, Seoul. The top floor penthouse where Rosé lives has an exclusive area of 272㎡ and is the only duplex structure in Yongsan. It has 4 rooms, 3 bathrooms, a kitchen, a dining room, and a terrace, and offers a 360-degree view of the Han River, Namsan, and downtown Seoul. Currently, the penthouse on the 37th floor of Yongsan Prugio Summit is listed for sale for 10 billion won.
YG Plus rises in 6 trading days
As apartments gain sensational popularity, related stocks are also on the rise. The stock price of YG PLUS, a music distribution subsidiary of Rosé’s agency YG Entertainment, continued to rise for six consecutive trading days after the release of Apartment’s music source on October 18. YG Plus stock price, which was 2,680 won as of the closing price on October 18, hit the upper limit for consecutive days on October 21 and 22, and closed at 6,910 won on the 28th (see graph). However, YG Plus stock price fell 18% compared to the previous trading day on October 30 due to a flood of profit-taking listings.
Rosé drinking wheat in a YouTube video. [보그 유튜브 채널 캡처]
Another beneficiary is the domestic liquor industry. This is because foreigners’ interest in Korean drinking culture is increasing as the apartments were created with the idea of the ‘apartment game’. In particular, on October 20, after Rosé explained, “My favorite alcohol is ‘Somaek,’ and Somaek is a mixture of soju and beer,” a video showing how to make Somaek with Chamisul and beer was released on a YouTube channel. Interest in Hite Jinro Chamisul is also growing, with comments such as, “The rosé that spreads soju to the world” and “Red-lid Chamisul is a really good rosé.” As a result, Hite Jinro’s stock price closed at 21,200 won on October 24, up 6% from the previous trading day.
〈This article Weekly Donga It was published in issue 1463〉
Reporter Han Yeo-jin 119hotdog@donga.com
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