Rosalía and Coca-Cola present a limited edition of packaging

Coca-Cola Creations arrives again in Paraguay with the boldest limited edition to date, created together with Rosalía, one of the most powerful, original and influential artists of her generation. This is Coca-Cola Move, the first release of Coca-Cola Creations for this 2023, inspired by the transformative power of music. This new creation is presented in a beautifully designed container, with vibrant and contrasting colors that show Rosalía’s constantly evolving personality, with doodles that she herself sketched while she was tasting Coca-Cola Move for the first time. The packaging design is completed with the emblematic Spencerian Script typeface, which will have a sketch effect to give an idea of ​​metamorphosis.

“Rosalía, with her inspiring and avant-garde imprint, is the artistic reference that is perfectly associated with the objective of giving life to our first launch of 2023, from Coca-Cola® Creations,” said Alejandra Gómez, Marketing Assistant Manager at Coca-Cola Paresa.