The winemakers of the AOC Costires de Nmes want to mark the spirits, as much as the piderms. To kick off the summer season, a key period in ross consumption, they are launching an indie operation combining wine and tattooing. They called on the tattoo artist-star Carlo Amen, to create tattoos using the symbolic motifs of the Noise appellation – the palm tree, the crocodile – in association with the characteristic attributes of the wine: the bottle, the glass, the elbow lift. … Without forgetting the human character, a key value of the appellation. Drawings that are both minimalist and very colorful, characteristic of their author’s graphic lines.
With these five original designs to tattoo on the arms or elsewhere, the appellation intends to celebrate “Conviviality and joie de vivre, these emblematic values of the Costires de Nmes AOC that we all want to rediscover after the long months of sanitary restrictions”.
Broadcast in June
The distribution of tattoo boards, which will be printed in limited edition, will take place from June in some twenty Parisian wine cellars, as well as in the wine cellars of the appellation. They will be offered for the purchase of one or more bottles of AOC Costires de Nmes rosé wine. Consumers are invited to share their photos of armadillos with the hashtag #costieresdenimes. The operation will also combine a major social media campaign with the production of dedicated content, including a video and photos of the Armadillo winegrowers, as well as a competition to be found on the appellation’s Facebook page and Instagram account.
Ros represents 48% of the volumes produced in AOC Costires de Nmes.
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