The Competec Group has appointed Roman Reichelt as Chief Marketing & Communications Officer, or CMCO for short. In the newly created role, Reichelt will make the group’s recently initiated transformation processes visible to the outside world. In addition to brand management and the customer loyalty program Brack.ch Plus, his areas of responsibility also include content marketing as well as advertising and sponsorship on the digital presence.
Roman Reichelt will be joining the Competec Group on September 16. Before his move, he worked for Credit Suisse for six years, most recently as Global Chief Marketing Officer and member of the Swiss Executive Board. In the nine years prior to that, he worked for MGB, where he was also responsible for marketing and communications. Reichelt replaces Simon Thoma, who previously headed marketing at the Competec Group and will be leaving the company.
“I am looking forward to working with the marketing team to develop and implement the new brand identity of the Competec Group and its brands. We can build on a strong basis to attack the market with new momentum,” says Reichelt, commenting on his new challenge. (rd)
