Roman Reichelt becomes Chief Marketing & Communications Officer at the Competec Group

The marketing department is now represented in the management of the Competec Group. Reichelt succeeds former marketing manager Simon Thoma.

Reichelt (42) is a dual German-Swiss citizen and has proven marketing experience: whether as a senior consultant at Batten & Company, as head of marketing/communication at Migros and its own brands and channel, or as a chief executive global and member marketing. of the Swiss Regulation of Credit Suisse. He has a master’s degree in media economics from the University of Siegen and diplomas from the prestigious institutions Harvard Business School, IMD Lausanne, Insead Paris and MIT Boston. More recently, Reichelt independently advised several companies on marketing strategies.

His tasks will include making visible to the outside world the recently initiated transformation processes of the organization, especially for BRACK.CH, the largest independent retailer in Switzerland for private and business customers, as well as the distributor Alltron, which supplies dealers and specialist dealers. “I look forward to working with the marketing team to develop and implement the new brand identity of the Competec Group and its brands. We can build on a strong foundation to attack the market with a new trend,” says Reichelt about his area of ​​activity, which includes brand management, advertising and sponsorship, digital presence, the customer loyalty program BRACK.CH Plus and content marketing.

Constant customer focus

In all his actions, he put customers and their needs at the center of every advertising and communication step. In this way, he was able to expand market share together with his teams. Notable Swiss projects in his career include the introduction of the CRM cooking club “Migusto”, the market launch of the successful mobile banking brand “CSX”, the introduction of “Equal Pay ” as a sponsor of men’s and women’s national football. teams as well as key events from the creative field, eg the “Finn” gnome cash register in the Migros Christmas campaign. Several of his projects have received special awards, including Gold Effies, Best of Swiss Web, Marketing Excellence Awards, German Brand Awards, CRM Lifetime Award, Top CMO 2022.

Simon Thomas is leaving the company

Sím Thoma, who was previously responsible for marketing for the Competec Group, will leave the company at his own request. “On behalf of the entire Competec Group, I would like to thank Simon Thoma for his great commitment and excellent cooperation over the past six years. We wish him all the best and success in his future. He contributed significantly to the further development of the group’s marketing, and as a result BRACK.CH is now one of the most popular online retailers in Switzerland,” said Marc Isler, CEO of BRACK. CH AG.

According to Isler, other successes included, among others, the development and introduction of the BRACK.CH Plus customer loyalty program, which won an award in the “Commercial Feature” category at the 2024 Digital Commerce Awards , and the constant development as well as sponsorship commitments in skiing​​​​​​​​​​ and football and the transformation of its sector to data-driven marketing.