Cristian Gheorghiu (49 years outdated), an entrepreneur from Galati, believed in his dream and labored as arduous because it took to make it come true. The Galățian created a brand new braga recipe, with which he gained the silver medal at UGAL Invent, a world invention honest, in 2020.
A 12 months later, he acquired the gold medal at UGAL Invent for a brand new invention: bragging. The product is an alcoholic drink constituted of plant and grain extracts and obtained from the combination of fermented grain stew with the assistance of yeast (brăga) and plant extracts (ginko-biloba, ashwagandha, Siberian ginseng, ganoderma, burdock ).
“The product has many advantages for the physique. The energetic ideas from the vegetation used present a provide of nutritional vitamins and minerals that energize the physique and nourish it naturally. It additionally helps the physique to get well bodily and mentally.”he explains Christian George.
The entrepreneur determined, 16 years in the past, to create a brand new braga recipe. The standard drink was created by nomadic Turks, however within the interwar interval it turned probably the most well-liked drinks on the Romanian market.
The “drink of the sultans”, because it was nicknamed way back, was accessible in each Roman metropolis, at each neighborhood tavern. It was bought by the glass and anybody might cool off with the scrumptious liqueur – not for nothing that even at the moment they are saying: “free as hell”.
This was additionally the primary motive that satisfied Cristian Gheorghiu that he needed to begin on this path: the bra he discovered in the marketplace in 2004 was not low cost in any respect. However, she thought it was very costly.
Cristian will not be an knowledgeable within the discipline of drinks. He runs a building, inside design and industrial flooring firm in Galati, so he entered a brand new and unexplored space. He examined totally different braga recipes with a buddy and arrived on the profitable components after deciding to interchange the flour with complete wheat grains.
New preparation expertise
Cristian Gheorghiu has, actually, designed a brand new expertise for the preparation of braga, for the reason that drink that makes use of wheat grains is made differently than the one which makes use of flour. Braga is cloudy, mucilaginous, with colloidal substances in suspension, because of the excessive content material of the extract with vitamins and acid fermentation merchandise.
Whether it is ready accurately, in good situations, and saved accurately, nutritionists consider that it’s a wholesome drink. Cristian considered a tool for boiling elements that even have a mix, so they do not stick.
An organization created the machine, primarily based on the scheme thought by the entrepreneur, which is actually an innovation within the discipline. We’re speaking a few bigger pot, of 150 liters, which can be utilized for boiling, with out sticking. It has steady mixing and managed temperature. You can even set the boiling time, and Cristian has additionally considered a method to cool the broth. With the assistance of water, which passes via the partitions of the pot, the braga reaches a temperature of 30 levels in simply over an hour. A collection of bangs could be made in six to seven hours.
A start-up with European funding
The preparation course of will not be very brief. After being cooled, the brew goes via an computerized filter, and within the final stage it leads to a big container, the place sugar or honey is added. Cristian makes use of natural wheat, which is about six instances dearer than typical wheat. Nonetheless, the excessive prices of this primary ingredient aren’t mirrored within the closing worth of the bra, and that is one other benefit of the brand new recipe.
Cristian determined to implement his revolutionary thought in 2018, when he gained, to begin a start-up, European funding value 30,000 euros. He took out the identical quantity from his pocket to purchase technical gear and instruments and so, after ten and a half years, he noticed his dream together with his personal eyes. A 12 months later, the product acquired the silver medal at Ugal Invent, a world exhibition of invention and innovation.
Queue up like within the outdated days
Cristian’s bra has no hint of a holder. It expires rapidly – it have to be consumed inside a most of three days from the date of manufacturing – and it have to be saved at a low temperature, because the fermentation strategy of the grains continues.
It’s endorsed that the braga needs to be consumed someday after we purchase it, and at the moment we go away it within the fridge. Nonetheless, it is dependent upon everybody’s tastes. There are individuals who like sweeter beer, whereas others like sweeter beer.
The drink is an actual success in Galati. The product is distributed via computerized machines in 5 supermarkets, and Cristian confirms: folks stand in line, like within the outdated days, to purchase a bottle of Braga.
Daily, a whole bunch of individuals purchase bangles from retailers. For 2 liters of braga, the folks of Galaţi take out 12 lei from their pockets, and for one liter – 6 lei. The entrepreneur says that what differentiates his product from comparable merchandise within the commerce is healthier high quality and that the fundamental elements – wheat, bran and millet – are natural.
Cristian now desires to develop his enterprise to different counties. To make his brag recognized, he purchased a caravan, with which he goes to the massive occasions which can be organized within the large cities.
“We at the moment are working to create a distribution community for bragagist as properly, as a result of we created the one for braga. I am pondering of a distribution community in gyms, as a result of that is precisely what those that do intense bodily exercise want to chill down and energize”, the entrepreneur describes the plan his sooner or later.
2024-06-29 16:41:54
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