As of March 2021, the hottest name in the music industry is the girl group Brave Girls (Yoojung, Minyoung, Yuna, Eunji). Their song’Rolin’, which they released in 2017, is currently at the top of the major music charts in Korea. The ‘Melon’ climbed to the second place after ‘Celebrity’ IU, the ‘Bucks’ and ‘Genie’ won the day chart above.
Brave Girls is a girl group produced by the composer’Brave Brothers’. He has been active since his debut in 2011. Since their debut, they haven’t been able to produce such a hit song, and they have undergone several member changes, and the blanks have been long. ‘Rolin’, which was released four years ago, also failed to enter the music chart at the time of its release.
The story that a girl group, who had not received attention, became known by the benefits of YouTube, reminds me of EXID 6 years ago. The’Up and Down’ released by EXID in August 2014 did not get the public’s response at the time of the announcement, but it rose to stardom after a netizen’s’Direct Cam’ video. If EXID took months to be summoned from the past, it took Brave Girls a whopping 4 years.
“If you play this during the war, you will win the war.”
(Of one netizen’s comment)
The video of the performance of’Rolin’ in the military consolation performance and a YouTube video that edited the text together was the starting point of the reverse run. After this video received’Algorithm Choice’, the music chart also rose vertically. The appearance of a group performing while laughing amidst the fighting enthusiasm of the soldiers, a unique choreography called the’stingray dance’, and the appearance of the soldiers following the dance created a pleasant synergy. A netizen’s comment, “If you play this during the war, you will win the war”, the atmosphere in this video is well abbreviated. It was a scene that approached someone with freshness and stimulated memories for those who lived in the military at that time.
A fairy tale created by consistency and coincidence
▲ Brave Girls Ⓒ Brave Entertainment
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‘Rolin’ was a song that was treated as a’hidden masterpiece’ not only by the military but also by some listeners. However, compared to the charm of the song, the management company Brave Company’s planning had many loopholes. The song is a refreshing tropical house-style dance song, and the music video shows the image of a dark vampire, and the choreography shows a sensational movement.
However, the flaw in the plan did not become a hindrance to making them’military presidents’. After the announcement of’Rolin’ in 2017, it took three years to announce’We Ride’. Instead of releasing an album during a long hiatus, the Brave Girls focused on consolation performances such as Defense TV’s’Consolation Train’. (Even that, we couldn’t continue after the Corona 19 pandemic.) Of course, as those who are in contact with the consolation performance are limited, this process was not passed on to the public. However, as a result of continuing their activities, they have a special status in the military. ‘Rolin’ became a song in which the 16-year military number passed over to the 18-year military number, and the 18-year military number to the 20-year military number, and naturally settled in a part of the military culture.
Thanks to the current response, Brave Girls is planning to resume the activities of’Rolin’. Considering that they were contemplating the existence of the group up to a few weeks ago, the popularity they enjoy now becomes even more special. Fans are also enthusiastic about this fairy tale narrative. When the girl group who had not seen the light for a long time was illuminated, the fans took the initiative in this craze.
In addition to giving the members nicknames such as “Swallow Sister (Yoo Jung)” and “Short Foot Seat (Yuna)”, I was also able to see them giving advice on the direction of their activities, saying, “You have to paddle when the water comes in”. Also, there were fans who ordered organized action to put the team in first place. In particular, there was high public opinion that the sensational album jacket should be modified to fit the song atmosphere. The agency Brave Company responded by modifying the album jacket with an image created by the fan. As such, the leap of Brave Girls gained greater momentum in the process of actively participating fans and interacting with artists.
It doesn’t matter when it’s released. Brave Girls became a new star. We have already seen the’Kang’ of the rain and the’aftereffects’ of the children of the imperial revived in the swamp of oblivion, but there is no such case that the artist has received sincere support. ‘Rolin’ reverse driving is an example of how content is consumed in the new media era, and it is a’fairy tale’ created by intersecting steadfastness and chance. No one can predict who will be the new star.
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