Why did James Bond wear a rolex In his first film “Dr. No”? The answer is simple: rolex It’s not a brand, it’s a culture.
Agent 007’s idea of elegance and precision was sculpted by rolex with the Submariner Big Crown Four Liner dialshape it Sean Conney used in the 1962 film. The accompaniment of the legendary character was made during several films, to also associate the touch of dynamism and vigor.
Why is Rolex a culture?
The materiality of the watch is a social symbol and “its relation to individuals” goes beyond its practical utility, according to Marcel Mauss. Then a rolex worn on the wrist reveals the status by economic level, apparent or real. It also reflects identity: knowledge, world, selectivity.
Your condition culture icon moved to proudly say: “It’s not a watch… It’s a rolex”. A cult object that has transcended the brand thanks to its competence and the name has managed to consolidate the qualities that surround it.
The company projects the value of the intangible, of its manual finishing and of excellence beyond the fulfillment of the function: it knows how to mix mechanics with aesthetic design.
Its lines claim the beauty of complexity. Each model can be a work of art in itself. Artisan talent that safeguards haute horlogerie.
And rolex it works by itself, almost without control and at the same time it is a great metaphor of the perfect machine like material expression of culture through different eras. Y rolex becomes a fetish object.
We know that a clock marks the inexorable passage of time. That is why the song of the desperate lover is not far off: “Clock, don’t mark the hours / because I’m going crazy”. Thinking of one evokes its acoustics, its onomatopoeic, monosyllabic, sharp and grave tic tac, which imposes a law and makes many dizzy.
But have a rolex Remember that sometimes passing time can be a real pleasure. Because a rolex transcends every moment: as a gift, as a novelty for each new design, as a sign of youth and sportiness. It has an impact now, but it remains for a long time, because it has become a timeless commodity.
It is not devalued, say experts and collectors. Fact that confirms its roots in cultureas its position in taste does not expire.
Parallels between Rolex and cinema, as part of culture
The brand with scientific, artistic and even philosophical connotations has an origin dating back to 1905, when its founder Hans Wilsdorf launched the company that would change the world of watchmaking forever, but it wasn’t until 1908 that he registered the trademark rolex in Switzerland, although internationally it occurred in 1913.
The historical review of the brand, on its website, indicates that in 1926, the founder of rolex, Hans Wilsdorfinvented a revolutionary submersible wristwatch that caused a sensation: the oyster.
Months later, he caused a sensation with The Jazz Singer, the first sound film in history. Both moments that respectively marked the arrival of modern cinema and modern watchmaking.
In 1931, rolex presented another visionary twist in its model Perpetual Oyster. The first self-winding waterproof wristwatch, equipped with a rotor Perpetual; meanwhile, cinema has seen color debut on the big screen.
Since then, rolex and cinema have marched parallel to the passage of time. To this day, both seek innovation, progress and excellence as their highest aspirations.
the models rolex they do not deprive of emotion. Each of them opens the window to an architecture that is a true craftsmanship and a visual delight.
