Home » Entertainment » Rokid and Hainan Airlines Launch World’s First In-Flight AR Experience, Redefining In-Flight Entertainment

Rokid and Hainan Airlines Launch World’s First In-Flight AR Experience, Redefining In-Flight Entertainment

SHENZHEN, China, Feb. 8, 2024 /PRNewswire/ — Taking a major step in redefining in-flight entertainment, Rokid has partnered with Hainan Airlines to launch the world’s first in-flight AR experience.

Passengers traveling from Shenzhen to Xi’an got a unique surprise on board Hainan Airlines flight HU7874 at 10 a.m. on February 7. Special glasses awaited them at their seats, providing an immersive entertainment experience by allowing users to watch 3D movies with a 360-inch borderless screen, 1080P resolution and 120Hz refresh rate, much like if they had a private cinema at 30,000 feet above sea level.

Starting February 8 and lasting more than a month, more than 20 Hainan Airlines flights will integrate Rokid’s AR entertainment kits, preloaded with multiple offline 3D movies, allowing passengers to enjoy a new form of entertainment in flight. This initiative aims to bring joy to travelers, enhancing their journey with the latest technology.

To ensure a smooth and enjoyable viewing experience, the Rokid team conducted extensive device testing and selected five of the latest movies that can be viewed during the Lunar New Year.

Rokid’s AR glasses are designed for comfort, weighing only 75g, with a battery life of 5 hours, allowing consumers to easily watch three movies in one go. Equipped with two directional speakers, the glasses allow passengers to enjoy high-quality sound without disturbing others.

This partnership marks a significant step forward in transforming the traditional in-flight entertainment landscape, offering passengers an immersive journey like never before. As technology continues to reshape air travel, the future promises more personalized and diverse experiences for travelers.

With the continued improvement of infrastructure such as 5G networks and cloud computing, Rokid plans to expand the application of its augmented reality technology in flights, including real-time interactive games and virtual tours. Its aim is to make every flight an unforgettable adventure for passengers of all ages, truly ushering in the era of “intelligent aviation”.

To find out more, visit the website global.rokid.com.

About Rokid

Rokid, a product platform company founded in 2014, focuses on human-computer interaction technology. Currently, Rokid is working on the research and development of hardware and software products such as AR glasses and YodaOS operating system.

Through research in speech recognition, natural language processing, optical display, semiconductor platform and hardware design, Rokid has developed a range of augmented reality (AR) solutions for consumers and customers professionals, including the Rokid Max AR glasses and the Rokid station.

To date, the company’s products have been sold and used in more than 80 countries and regions around the world.

SOURCE Rokid

2024-02-11 15:50:26
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