On a pleasant April night in 2020, Roger Federer tweeted about his take on the merger of the WTA and ATP out of nowhere, and consequently divided tennis fans, players and experts.
The reactions came quickly, which helped the audience analyze the points of both sides. Unfortunately, nothing solid materialized from that tweet. However, the former owners of Formula One, CVC Capital Partners, are now deliberating on a possible deal that will merge WTA and ATP.
The company is a big name in the sports industry, as they are known for buying shares in almost all sports formats. A vision for ‘One Tennis’ Earlier this day, Sky News’ Mark Kleinman reported that CVC Capital Partners are willing to spend a lot of money to unite the WTA and ATP and organize tennis under a single organization known as’ One Tennis’
A reported investment of $ 600 million will be part of the deal. If he makes it through the tunnel, this decision will bring colossal changes in the sport’s media and marketing. CVC is willing to invest the fund because they are considering a stake in the One Tennis organization.
However, many players like Rafael Nadal, Boris Becker, Simona Halep, Nick Kyrgios also had their opinion on that idea.
What changes will ‘One Tennis’ bring? First, let’s tackle the elephant in the room here, the financial strain. The ‘One Tennis’ organization will be able to attract great offers and promotions.
The cash prizes for the winners will even increase. The merger of the WTA and the ATP will send a great message to other sports and the importance of equality. You won’t find the sports calendar difficult either, as match congestion will be easily fixed.
Now, speaking of the ugly part, the rise of Tennis One may create uncertainty for lower-ranked players and their future. This is because a shoe will only focus on the top names rather than the younger and budding talents.
Also, this may crush the current tennis pyramid that seems to have been in place for decades. Tennis fans around the world are closely monitoring developments and await further updates from the CVC.
Tennis is going through one of the most important phases of its existence, the merger of the WTA and the ATP can be a tremendous change in the tennis landscape. What side are you on?
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