toiAfter an unprecedented tennis career, Roger Federer retired from top-level tennis last year, but continues as an official ambassador of Switzerland Tourism (ST). It makes sense, because Roger Federer was, is and will remain not only the best Swiss sportsman, but also the best ambassador of the country.
The most obvious proof of this is the last two years, during which, together with ST, they have set new standards for national tourist advertising. In the YouTube Ads Leaderboard, presented as part of Cannes Lions 2022, the film No one upstages the Grand Tour of Switzerland by ST, which promoted the Grand Tour of Switzerland with the two stars Roger Federer and Anne Hathaway, took the second place, just behind Samsung and ahead of Omega, Amazon, Netflix or Apple. This has made it the most successful tourist advertisement in the world. The clip will premiere in April 2022 and has over 103 million views to date.
