Frey / Getty
With a massive campaign, Switzerland Tourism wants to kiss the lucrative Chinese market awake. But the population and some tourism professionals are fed up with busloads of tourists.
He can now be described as the official brand ambassador for Switzerland. Former tennis pro Roger Federer was spotted filming a commercial for the Switzerland Tourism organization in Zurich this week. But it is not Federer’s only commitment in the service of Switzerland as a travel destination.
