Swiss master Roger Federer, in his two decades of career, has not only won numerous titles, but also managed to present himself as a successful brand. The various brands endorsed by Federer over time have bet on their popularity to become trusted names in the trade.
After three successful seasons between 2004 and 2006, Rolex, a luxury watchmaker from Geneva, Switzerland, approached Federer. They have signed a ten-year contract from 2006 to 2016 and have expanded their partnership since then.
Check out this story: Andy Murray, Nick Kyrgios, Johanna Konta and Tomas Berdych savagely trash tennis reporters at Wimbledon The 20-time Grand Slam champion also valued his partnership with Rolex on several occasions.
One such moment was when he claimed his 15th Grand Slam title at the 2009 Wimbledon Championship after defeating Andy Roddick in a five-set thriller. “When I was finally able to lift the trophy, I was wearing my Rolex on my wrist.
That is why this watch is especially important to me. When I look at it, I remember that day very vividly, “said the Swiss star in an interview.
Recently, Rolex has launched a new version of its traditionally famous watch: ‘The Oyster’.
As an ambassador for his brand, Federer spoke about the evolution of Oyster from 1926 to 2020. In a clip shared by the brand, both Oyster and Roger Federer were rightfully called ‘Icons’
“I don’t know if I am an icon. I think that becoming an icon is definitely not an easy task. You know you have to go win it and you have to prove yourself. And then over time, as we see with this 1926 watch for this 2020 oyster, you see the evolution and everything that has been involved, ”said the Swiss teacher in the video.
Federer also opened up his fun side and felt that the watches have definitely increased in size compared to their previous versions. “The watches have definitely increased in size, I can assure you.
We see that all watches at that time, especially wristwatches, were always thought to be smaller. Now we like them much bigger. Maybe our eyesight is worse, I don’t know, ”the 20-time Major champion continued.
Roger Federer of Switzerland arrives for a practice during Championship Day 10 – Wimbledon 2019 at All England Lawn Tennis and Croquet Club on July 11, 2019 in London, England.
(Photo by Laurence Griffiths / Getty Images) The clip ends on an elegant note with Roger Federer dedicating the title ‘Icon’ to one of his favorite brands to promote. ADVERTISING ADVERTISEMENT Article continues below this ad “But I think people still know what an icon is, and Rolex is definitely one of them.”
Coming to tennis, the Swiss star is very excited to participate in the Wimbledon championships after last year’s cancellation due to the COVID-19 pandemic. Despite his limitations due to the pair of knee surgeries in 2020, Federer believes he will find his range once he starts playing more matches on center court at SW19.
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