Roger Federer showed up at the Leo Awards gala night together with his wife Mirka a week ago. The Swiss Maestro was present as a brand ambassador for the JURA coffee machine brand. The coffee machine brand thanked Roger Federer by posting a picture with him and Mirka on Instagram, along with a written note.
“The JURA Global Sales Conference 2022 was a fantastic occasion! 3 days full of meetings with the JURA family, innovations, great speakers, lots of espresso, ONO and last but not least Roger Federer at the LEO Awards Gala Night!
A big compliment to Emanuel Probst and his team from the JURA headquarters for a perfect conference,” says the team behind JURA.
The coffee company Jura has been a partner of Roger Federer for over a decade.
Emmanuel Probst, the company’s CEO, praised the Swiss player’s remarkable character, only comparing him to Jura. “Back then, in 2006, it wasn’t the same Roger and it wasn’t the same Jura,” Probst told CNN, recalling the beginning of their collaboration.
“We’re more Swiss, but he’s become a global ambassador and we’ve become a global brand. Humility, modesty, these are the values we share.” Federer helps Jura gain global credibility.
“When you build a project or sell a project, there are two things: orientation, what does the brand stand for? And second, can I trust this brand? That’s why Federer has tremendous value for our brand.
Roger’s worth has a lot to do with his personality. He is a role model and will remain so,” said the CEO when asked if Federer would continue to be a Jura ambassador after his tennis career ended.
Roger Federer and his love for coffee
In the past, Federer has revealed that he likes to drink 3 to 4 coffees a day. “I always drink one when I wake up in the morning and on game days I always drink one after lunch, about an hour before my game.
I like to drink a cappuccino in the morning and an espresso after dinner, (and) sometimes a ristretto, just to have some variety,” says Federer. The Swiss maestro also described the coffee he drinks, or the one with Jura Machines prepared as the secret behind his 2018 Australian Open title win.
–
