Roger Federer added a new line to the long list of his partnerships on Monday morning at 8 a.m. This one is a little different from the others since it is about Switzerland Tourism. “I am very happy to team up with MySwitzerland and officially represent my homeland,” the tennis champion tweeted. In English since its message, like the communication articulated by Swiss tourism promotion and launched simultaneously, is intended for the international market.
Very excited to team up with @MySwitzerland_e and officially present my home country ???????????? https://t.co/m4Re9NmSfx #IneedSwitzerland #paidpartnership pic.twitter.com/7rwICmyc2D
– Roger Federer (@rogerfederer) March 29, 2021
“I have always had the feeling of representing Switzerland, not just at the Olympic Games or the Davis Cup,” explains Federer in a video shot against the backdrop of the Matterhorn. There is always a small Swiss flag next to my name. People abroad always want to tell me what they know about Switzerland. I was also told that the Swiss abroad often hear: “Ah, are you Swiss? Federer! ” So, getting involved in our tourism is a logical progression. ”
–
–
