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After years of representing the positive image of Switzerland through its sporting excellence and its friendly and relaxed way of doing things, Roger Federer now becomes the official ambassador of the Swiss travel destination, thus starting a long-term collaboration. with Switzerland Tourism (ST), the Swiss National Tourist Office.
The common goal is to encourage tourists to visit Switzerland to recharge their batteries in nature. Together, Roger Federer and Switzerland Tourism (ST) will develop initiatives to promote Switzerland throughout the world.
At a time like this, in an attempt to emerge from the biggest tourism crisis since World War II, the country’s most iconic figure comes onto the pitch to offer his support, and no one seems more suited than him to do it ; of this the leaders of ST are convinced.
“The combination is perfect, because Switzerland and its unspoiled nature have …
Shyre
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