Spotify has decided to venture into the weird world of Roblox, launching an “interactive world” with plans to allow “artists to connect with fans”. Oh, and selling virtual products of course.
The aptly named Spotify Island sports the streaming service’s signature green hue, with musical objects scattered throughout and small platforming elements. Spotify explains that the main center is a place where friends can meet and exchange different beats on various stations. Collectibles, in the form of the “like” icon, will be scattered all over the place and can be exchanged for virtual goods to equip your little Roblox buddy.
There are also plans to create themed islands, which Spotify hopes will offer the possibility of virtual encounters, mini-quests and even virtual wares. The streaming service says a percentage of the profits from these virtual items will be donated directly to the artist, although it declined to reveal how much.
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