RNE reaches an agreement with Spotify and offers listeners

The radio group continues to bet on digital diversification and has taken another step to reach a greater number of listeners. A merger that will make its stations grow.

National Radio of Spain and the audio platform in streaming Spotify They have signed an agreement so that listeners can enjoy the best audio content. From now on, all Spotify users will be able to listen to more than 350 programs from RNE on demand. An option that will be available to both those users who have the free and premium versions.

Among the programs RNE that can be heard are: The mornings of RNE, which offers news updates; Today everything starts, with cultural news from the hand of Angel Carmona; On the shoulders of giants, the space for scientific dissemination; and the newsletters of RNE to be informed at all times.

“One of our priorities in Spotify is to continue growing our catalog of local content so that users enjoy the best experience “, he commented Federica Tremolada, Managing Director for Southern and Eastern Europe at Spotify. He also pointed out that “Spain is one of the most important markets for Spotify and the alliance with a radio with as much history and prestige as RNE it’s key”.

Trembling has been very happy that “all users of the world can find in Spotify the great informative quality and the entertainment offer of RNE“and he hopes this is the beginning of many collaborations with the radio group.

For its part, Ignacio Elguero, director of RNE, has commented that in the radio group they are “sensitive to the changes that occur in terms of new forms of consumption and the habits of listeners who, in a growing proportion, especially among the youngest, embrace digital consumption”.

Elguero highlighted that the agreement with Spotify contributes to increasing the digital diffusion of the contents of the radio stations of RNE. “We are especially excited to be one of the first large general channels in Spain to offer its users access to its audio content in Spotify“, he assured. An agreement with which the radio group has taken a further step in its digital diversification strategy.

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