Riu: Miami and NY are skyrocketing but San Francisco suffers

The Majorcan hotel company Riu leads Spanish investment in the USA with four hotels, one under construction and several projects together with other chains such as Meliá, with a hotel in New York and another in Orlando; Iberostar, with one in New York, and NH, which also has an establishment in the “Big Apple”.

Currently, the chain led by the brothers Carmen and Luis Riu owns hotels of the “Plaza” brand in New York, Miami and San Francisco, is moving forward with its first hotel in Chicago and is looking for the best place to build its third hotel in New York, as revealed REPORTUR.us (“Riu looks for the exact site for its third hotel in New York”).

Each destination has its own characteristics, highlights Samorey, and details the differences. “Occupancy is already very high at the beginning of the year. The forecast is that it will continue like this. Rates continue to rise due to strong demand, not due to inflation. The market allows prices to rise, especially in New York and Miami. In San Francisco it is different. The city has suffered greatly from the pandemic. The state of California had very harsh containment measures. No point of comparison with other cities. If we talk about stay, the passenger stays more than a week in New York, a little less in Miami and more time in San Francisco because he takes the opportunity to get to know California by car”.

The Escarrer hotel company also has in mind to invest more in the USA. “A priority would be cities where there is a strong bleisure component, where Meliá as a company stands out from any of the top 20 worldwide. Let’s remember that within this ranking we are the only chain that was born from the leisure market. Covid-19 and thanks to the progress of remote work gave an even greater boost to this mix between business and leisure and puts us in a preferential situation”, considered Antonio Baez, director of operations of the chain (“Meliá is prepared to include more hotels in New York and Orlando”)