The duo bars have a recommended retail price (RRP) of 3.29 euros, which corresponds to the previous price of the 250 gram large bars. However, the production of the slightly smaller duo varieties is significantly more cost-intensive, which leads to a correspondingly higher sales price.
The company aims to increase its market share in bulk chocolate bars through the introduction of these innovative new products. Ritter’s market share in the category over 100 grams is currently only 2.8 percent in Germany. However, the share in the overall market for chocolate bars is 13 percent.
2023-12-30 09:00:32
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