Alexis Carignan, Employer brand strategist, sept24
- Ton motto: If your employees aren’t in love with your organization, don’t expect your customers to be.
- Who do you idolize: In fact, I have 2 that speak to me for reasons that come together. The first: Taiichi Ono. When its principles are well applied, it is fantastic. “Progress cannot be generated when we are satisfied with existing situations.” The Dashing Cowboys : their texts are still so telling. They brought about the democratization of several issues of social involvement.
- How do you stand out: I know my subject, I like to talk about it, stay abreast of everything that is happening in the world. HR marketing, I eat it. It is an endless field of study, which evolves along with society. Look what the last few months have done in terms of talent shortages! All of this is what I talk to my clients about and turn into action. In short, I’m a friendly expert.
- Your Instagram account: I’m a spy who uses his wife’s. I have a rocky relationship with social media, I find it brings out the best and the worst. I’m glad that foundations like C.I.E.L. exist to implement digital emotional intelligence.
When I was studying marketing, I often heard negative comments about the profession, whether it was the cliche of the tank salesman or the “Shamwow”. I’ve always believed that marketing goes beyond that, and that it can actually make a positive difference in people’s lives. I made it my mission to show it concretely. This is what pushed me towards HR marketing.
I completed my Masters in Intervention and Organizational Change atSherbrooke University by going into business as an HR marketing consultant. I wanted to give myself this challenge, to try to do things as I saw them. I didn’t want to be in an agency to deploy surface marketing approaches, I wanted to dive into the employer brand and get my clients to question themselves. After six months, I participated in a conference given by sept24 and I thought, “That’s right in it.” I could join a team that thinks like me, surround myself with colleagues who give me other ideas, access to major clients and means that I did not have on my own. I arrived in post and it was as if I had always been here! It’s really great to be able to push the field of employer branding further with such competent people.
I see human resources as one of the worst names in the industry. Human RESOURCES is not far from material. No, here we are talking about humans, our friends, our neighbors, ourselves. We often tend to forget that in business. I want to change the world of work by making employers think about other ways of approaching their personnel management, creating collaborative relationships rather than confrontation. I want to see them go further than the promises, to see them walk the talk. In the end, it’s win-win: the organization performs better and the employee is happy. What are we waiting for?
Since I’m a glass half full type, I’m sure we can make all of this evolve for the better, one employer brand at a time. At the end of my day, I tell myself that if I made a difference for a person or an organization, it was worth it!
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