Rising Prices and Financial Struggles: Impact on French Consumers and Changing Consumption Habits

The purchasing power of French consumers has been altered for several months by a significant rise in prices, particularly those of energy accentuated by the geopolitical conflict in Eastern Europe. The French government has already released 50 billion euros in aid in 2022 and plans to devote 16 billion euros to limit inflation in 2023.

Despite these measures, 76% of French consumers say their bills are rising faster than their income. Beyond the proposed policy measures, would all French households be equal in terms of financial education? New types of consumers are affected by this inflationary context. Households with incomes around the national average, which had hitherto been preserved, show behaviors and new consumption habits .