Rise of Online Shopping Causes Bankruptcy of Bulgarian Brand Stores: Second-Hand Market Hit Hard

Brand stores for the Bulgarian consumer at the time of the transition are facing a serious problem.

From the end of last year until January 6, every day in the country at least one boutique went bankrupt, a survey showed. “Online competition is too much for us, that’s why we were forced to close. We are selling our property for BGN 8,000”, told the “Telegraph” from a store for second-hand branded clothes in Sofia.

Customers

According to merchants, before, physical stores, especially for second-hand clothes, were an absolute hit both in the capital and in smaller towns.

“At the moment, the trend is reversed. We have days when not a single person comes in,” commented seller-consultants. Their colleagues from the Levski district, who also have an online store, said that they have closed their physical store and are currently selling only through the internet. The reason is that customers prefer to shop over the phone or computer. In addition, they constantly change the nomenclature. According to them, people shop online for baby clothes and women’s clothes the most.

Offers

Every day we received information about bankrupt colleagues. We saw that our business was not going well and decided to sell it, explained traders from the capital.

Entire boutique businesses, with all their equipment and merchandise, are currently being sold en masse. Among the offers are shops in Sofia, Plovdiv, Shumen, Kyustendil, Sliven, Blagoevgrad, Stara Zagora.

An entire bankrupt second-hand clothing store in Sofia is for sale for BGN 5,000. Comes with clothes, bags, racks, mirrors, furniture. In Kyustendil, you can buy equipment for BGN 2,000. The whole business is also sold by several stores in Blagoevgrad.

Their prices with the goods are around BGN 8,000. The shops are for rent, and the premises are of different sizes. In Plovdiv, a commercial premises is for sale together with the equipment – computer, lighting, samples, furniture, goods for a total of BGN 55,000.

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2024-01-11 19:32:00


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