The owners of the burger café “Tvaiks x Ogle” of the Alūksne train station in Riga, Krišjāņa Barona Street, have been operating in a specialized fast-cooking Asian noodle shop for a couple of months now.
“The idea came unexpectedly, but it was natural and immediately clear that we would implement it now. Instant noodles are a popular snack not only in Asia, but all over the world. As a result of colorful packaging and attractive advertising campaigns, noodles have become one of today’s cult dishes. The approach and the price of a democratic product fit perfectly into the dynamic rhythm of today, “say the creators of the store” Choi Choi Noodles “Irita Tīlane Pakalniņa and Andris Pakalniņš.
As the purchase of the product did not require an unimaginably large investment and with their knowledge the store owners are self-sufficient to create both the brand and the interior of the store, it took a little more than a month from the idea to the finished result.
“We chose to buy the product in Europe, because it was the most appropriate and safest way of cooperation in this situation,” say the founders of the store. Choi Choi Noodles is available in 100 different types of instant noodles from Korean, Indonesian, Thai and Japanese manufacturers. Many favorite Asian flavors like Tom Yum, Ramen, wok, PHO and other. “You can buy it at an affordable price and cook it quickly in your home or workplace. It is also very convenient to cook it in the open air, for picnics and hiking,” say the store owners.
“We like to cook and visit cafes in the family, so fast noodles are also new to us. to prepare as a delicious basic meal, if vegetables, meat, fish are added to them, “says I. Tīlane Pakalniņa and A.Pakalniņš.
Entrepreneurs are happy to hear the enthusiastic feedback from the store’s customers, and are surprised that the store’s target audience is quite a wide age range. For others, they are memories of travel in Asia, someone who has learned these tastes and products while studying abroad, or young people who like this culture and the visual product code.
“Many were surprised by the originality or even absurdity of this idea, because it is possible that there is no such specialty store anywhere, but we believe in creative and original ideas and appreciate this freedom in implementing them,” the entrepreneurs comment.
An online store was opened in January so that Asian flavors can be tasted in other Latvian cities as well. It is also possible to receive the product in the store. The owners of the store admit that maybe another small and visually exciting “Choi Choi Noodles” store on another street in Riga will be opened by spring.
Db.lv has already written that at the beginning of the summer of 2020, I. Tīlane Pakalniņa and A. Pakalniņš opened a burger cafe “Tvaiks x Ogle” at the Alūksne train station.
“When the second wave of Covid-19 just started to pick up and it was clear that the catering business in its usual form would be stopped, we rationally weighed and decided to idle and energy to transform, adapt to the changing rules of the epidemic and possibly unprofitable existence to wait. The summer was very active and Alūksne with its beautiful natural and cultural resources gathered a lot of tourists, it was time for the small station to breathe a sigh of relief to return with even more power in its second season. and even cooler measures, “say entrepreneurs.
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