The central government is launching a new crown campaign. For about 2.5 years, Only Together was the denominator under which the communication on the crown took place. It is now traded with Samen Verder. The campaign is quite different in style and tone from its predecessor
The new campaign responds to the new phase in which the Netherlands will have to live with the virus. Corona is here and will stay with us.
To limit the spread of the virus as much as possible and better protect vulnerable people, the campaign wants to go back to basic advice. on top of the mind obtain. It’s about the well-known hand washing, ventilation, self-testing for complaints, isolation if you have the crown, and vaccination if offered.
For the campaign, TV series-style commercials are used to make the recommendations everyday and noticeable.
