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DUKAS
![A similar success story as an entrepreneur is provided by Kylie Jenner, who has already made a fortune of almost a billion dollars with her cosmetics company Kylie Cosmetics.]()
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A similar success story as an entrepreneur is provided by Kylie Jenner, who has already made a fortune of almost a billion dollars with her cosmetics company Kylie Cosmetics.
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Getty Images for Fenty
![As the fashion magazine “WWD” reported, the value of their lingerie company Savage X Fenty is currently estimated at the equivalent of 908 million Swiss francs.]()
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As the fashion magazine “WWD” reported, the value of their lingerie company Savage X Fenty is currently estimated at the equivalent of 908 million Swiss francs.
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Getty Images for Fenty
![Industry experts assume that the «Umbrella» singer's lingerie ...]()
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Industry experts assume that the «Umbrella» singer’s lingerie …
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DUKAS
![Rapper Jay-Z is already an old business veteran. Together with his wife Beyoncé, the musician has built an entire empire.]()
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Rapper Jay-Z is already an old business veteran. Together with his wife Beyoncé, the musician has built an entire empire.
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A megastar who understands the needs of ordinary women and is building a business empire: With her underwear line, singer Rihanna (33) is about to own the most successful lingerie brand in the world. As the fashion magazine “WWD” reported, the estimated value of her lingerie company Savage X Fenty, named after Rihanna’s real name Robyn Rihanna Fenty, currently amounts to one billion US dollars (the equivalent of 908 million Swiss francs). Industry experts assume that the “Umbrella” singer’s lingerie will even take over the market leadership worldwide by 2025, leaving other lingerie giants like Victoria’s Secret behind.
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The interesting thing: Although Rihanna’s underwear as well as her make-up and care brands are successful, her high-fashion line, which is also part of the Fenty universe, recently had to stop production. The main reason for this are the restrictions associated with Corona, which have shaken the fashion industry hard in recent months, it is said.
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Growth of 200 percent in the crisis year
It is all the more remarkable that the Barbadian hit singer with Savage X Fenty recorded a sales increase of 200 percent in the crisis year 2020. Industry experts see the recipe for success as the fact that Rihanna’s lingerie collection provides “a rare combination of affordability, fashionable standards and comfort”, combined with the charisma of a pop star. A guarantee of success that will probably make Rihanna even richer in the next few years. With a fortune of 600 million US dollars (the equivalent of 544 million francs), the singer is already one of the richest musicians in the world.
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Another celebrity lady delivers a similar entrepreneurial success story: Kylie Jenner (23). The youngest in the Kardashian clan has already made a fortune of almost a billion dollars with her cosmetics company Kylie Cosmetics. With an income of around 590 million dollars (535 million Swiss francs), Kim Kardashian’s half-sister (40) was even the highest-earning celebrity in the world according to Forbes in 2020.
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Jay-Z closed a champagne mega-deal
Rapper Jay-Z (51) is already an old business veteran. Together with his wife Beyoncé (39), the musician has built an entire empire, which includes his own music label, an athlete agency and the streaming service Tidal. Jay-Z is also particularly successful with its Armand de Brignac champagne brand. In 2019 alone, over 500,000 bottles of the noble drink were sold worldwide. No wonder, just a few days ago, the rapper was able to close a mega-deal with champagne giant Moët Hennessy, who now owns 50 percent of Armand de Brignac. Together they want to “take business to new heights worldwide,” says an official statement.
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Stars like Rihanna, Kylie Jenner and Jay-Z are leading the way: For many celebrities, show business is just a sideline today. The right business takes place in entrepreneurship and investorism.
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Published: 02/28/2021, 1:13 p.m.–Related posts:
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