Virgin Hotels New York City, Richard Branson out partying. Sir Richard Branson celebrated the opening of Virgin Hotels New York City with a Broadway show and a lively party.
Virgin Hotels New York City
The newest of Sir Richard Branson Virgin Hotels’ brand of luxury lifestyle hotels makes its mark in New York City’s NoMad neighborhood.
The Big Apple was dyed a new shade of red as Virgin Hotels New York City celebrated its official opening with a full day of festivities. Of course, Sir Richard Branson was on site to celebrate the occasion, as opening a hotel in New York City has been a long-standing dream of his.
The day began with Sir Richard Branson welcoming the huge crowd to 30th Street to introduce Colton Ryan, the lead in the new Broadway musical New York, New York. Colton and the crew occupied the main entrance of the hotel (at the corner of Broadway) to perform the iconic song “New York, New York.”
The performance was followed by an opening ceremony featuring Sir Richard Branson, Colton Ryan, Virgin Hotels CEO James Bermingham, General Manager Candice Cancino, hotel owners John Lam, Hung Luk and other members of the Lam Group. , which was completed with a confetti drop.
Spectators helped Richard count down from 10 to cut a red Virgin Hotels branded ribbon with huge gold scissors and officially open the hotel.
opening event
Later, the party continued with an unforgettable grand opening event that spanned several floors of the hotel. The evening began with an incredible Chinese lion dance at Everdene, the entertainment-focused culinary space that takes up the entire third floor of the hotel, followed by a spirited welcome from Sir Richard Branson and Lam Group hotel owner John Lam.
guests
Guests including fashion designers LaQuan Smith, Carly Cushnie, Natalie De’Banco, DJ Shaun Ross, actress Ana Villafañe, Bravo stars Dorinda Medley, Lindsay Hubbard, Carl Radke, Andrea Denver, Chris Leoni, and more explored the floors. 3 and 4 of the hotel to find tarot card readers, live painters, jugglers and performers in larger-than-life size martini glasses.
Piso 38
Partygoers were then invited to the 38th floor event space, where they continued to dance the night away against a backdrop that featured spectacular views of Manhattan from the Empire State Building to the Statue of Liberty.
Guests enjoyed a surprise and exclusive preview performance of the new Virgin Voyages show, followed by a series of epic DJ sets from the likes of DJ Lovie, DJ Stretch Armstrong, Natasha Diggs, Eli Escobar and DJ Moma.
Pool
The New York Pool Club is New York City’s newest rooftop pool destination. It is only reserved for hotel guests.
