Rich Paul and former Nike executives team up to create Adopt marketing agency

Nace Adopt. Rich Paul, CEO and founder of Klutch Sports Group, the agency that has accompanied LeBron James, joins forces with three former Nike executives to launch a marketing agency “focused on building brands by unleashing the power of sports and wellness.”

“We believe that the heart and soul of sport is the athlete”, Exposes Rich Paul. “The world sees them as players,” he details, but the agency sees them “as partners.” Paul is the head of the sports agency Klutch Sports Group, which operates under the entertainment company United Talent Agency (UTA) after an investment in 2019. His main client is the great star of the Los Angeles Lakers, a player who has a long relationship with Nike, with which he has signed a lifetime contract worth more than 1,000 million dollars with the sports equipment company.

“We lead in design, marketing and technology and apply that to brands, helping them define their purpose “going forward, says David Creech, co-founder of the agency. Creech, who has worked with Tiger Woods and the late Kobe Bryant, was responsible for product and branding design for Nike’s Jordan Brand. “We believe that there is an opportunity,” he explains to Cnbc, by which “we can enter, identify and discover market opportunities”.

Adopt brings together the talent of the head of Klutch Sports Group and three former Nike executives

Creech will lead Adopt’s design, brand and product division. While Nicole Graham, who was vice president of global brand marketing at Nike, will lead the strategy and be responsible for the growth of the brands, and Josh Moore, another Nike veteran, will oversee design and digital.

Among the investors who have joined the Adopt project are Matthew Pritzker, which has an investment portfolio that includes Cameo, which made a valuation of $ 1 billion this week, and SpaceX.

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