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Düsseldorf. Starting shot for the “We Are Culture – 50 Years Mitsubishi Electric HALLE” campaign. 50 years of culture for Düsseldorf. “
The Mitsubishi Electric HALLE is 50 years old this year. On March 31, 1971, the then PHILIPSHALLE started with a gala opening. This was followed by half a century of culture, concerts, shows, TV productions, sports, business events, trade fairs and exhibitions. In the hall, all the music and show greats were already on stage – international as well as national. Pink Floyd, Ella Fitzgerald, Johnny Cash, Santana, Genesis, Udo Lindenberg, Queen, Bob Marley, Depeche Mode, Liza Minelli, Elton John, Lenny Kravitz, Udo Jürgens, Die Toten Hosen, Jan Delay, Till Brönner and many more. To celebrate this anniversary in style, the campaign “We Are Culture – 50 Years of Mitsubishi Electric HALLE” kicked off yesterday. 50 years of culture for Düsseldorf. ” And that with a very special highlight: a train with highlights from 50 years of MEH, which is now running through the Düsseldorf city area.
“The Rheinbahn warmly congratulates the Mitsubishi Electric HALLE on 50 years of culture, music, sports and entertainment. I am pleased that larger events will soon be possible again and that we will be able to bring the guests back to the hall with our buses and trains – maybe even in the train that we designed together to mark the 50th birthday of the hall! ”Says Klaus Klar , CEO and Labor Director of Rheinbahn.
“Few places in Germany have witnessed ‘modern culture’ like our Mitsubishi Electric HALLE in Düsseldorf. Over the past 50 years, we have experienced important impulses from here, always new and independent developments in music – whether rock music, electro or punk – which are to be recognized as pioneers and motor of social development on the occasion of this birthday. Artists like David Bowie and Ella Fitzgerald have come together with their fans here and with each lively night a little further chapter of living cultural history has been written – the continuation of which we as the D.LIVE team cannot wait to continue … “, adds Michael Brill, D.LIVE managing director. LIVE.
The train, designed in the campaign design, will be used on the U70, U74, U75, U76, U77, U78 and U79 underground lines. She particularly likes to travel on the U74, U77 and U79 lines because she passes the Mitsubishi Electric HALLE on these routes. Motifs from the “We Are Culture” campaign can also be seen on the train. The hall’s Wall of Fame, with more than 1,000 music and show highlights, invites you to marvel and indulge in memories during the train journey.
“We Are Culture” – About the campaign
As part of the “We Are Culture” campaign, there will be various poster motifs in addition to the railway in the Düsseldorf city area. It is also worth following the Mitsubishi Electric HALLE’s social media channels. On Facebook (www.facebook.com/mitsubishielectrichalle) and Instagram (@meh_dus) a mixture of various video messages from well-wishers and memories of 50 years of culture is played out.
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