In its new campaigns, Rewe advertises gives inner doubts a face
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The food industry had long fought against its mandatory introduction, now the Nutriscore is gaining more and more fans. The youngest fan is Rewe: The grocer uses the traffic light solution to recommend its own brands as an option for a healthy diet. This significantly increases the pressure on other food manufacturers to also use the Nutriscore. At the same time, Rewe shows how digital marketing works with its own service offerings.
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