You’ve probably already noticed the fact that the so-called promotional leaflets and the associated discount promotions disappear over time not only from your mailboxes, but also from retail chains. It turned out that customers don’t hear much about this form of marketing anymore, and traders also discovered that it is unnecessarily expensive. After all, you have to print a huge number of flyers every week and then distribute them to all mailboxes in a complicated way.
A whole range of different offers
In the age of modern technology, this can be solved more simply and more elegantly for retail chains. With lots of benefits for them. By the way, they also include less transparency, which is useful anyway. And that’s how mobile applications were born, without which today you pay a lot for every purchase in a number of stores. It is precisely in them that the most interesting offers can be found.
The champion in this field is the Lidl chain, which has created a truly complex application in which you don’t just have a club card and discounts linked to it, but many other options and various ways to save. There are, for example, offers that you must activate before purchasing, various quantity promotions, bonuses for certain goods, scratch cards or competitions.
Read also: Pensioners went on a rampage in Lidl again. The customer was in complete agony. Why do they keep doing this?
All of this is intended to help Lidl connect its customers as much as possible. However, it is necessary to be able to handle the mobile application and monitor it regularly. It’s easy to make a mistake and the discount simply won’t apply to you. However, you will only find out from the receipt without the possibility to complain about anything.
Foto: Shutterstock
Nice gadgets
This procedure also has a number of different contexts, which you need to be careful about, or take a good look at. One of them is that Lidl thus obtains considerable information about your shopping behavior. In this way, individual events are partially tailored to a specific customer. But how can the Czech Trade Inspection, for example, check such an action from the point of view of whether it really is an action offer? Really hard because he will never have all the information he needs. The store can thus issue a regular price for a promotional price, while this often happens according to a number of customers.
Read also: Lidl mixed the Czech Republic. You can no longer buy your favorite goods there, it was unexpected
But the truth is that those who do not have the application will purchase the goods significantly more expensively. Today, paradoxically, it mainly concerns pensioners, who were among the great lovers of flyer events, but mobile applications push them away from this game, because they cannot work with them so well.
Foto: Shutterstock
2023-09-21 16:00:00
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