Metallica Concert Rocks Apple Vision Pro with Immersive Experience

CUPERTINO, Calif. – March 11, 2025 – Apple is poised to revolutionize the concert experience with an exclusive immersive Metallica performance on Apple Vision Pro.launching this Friday, March 14, 2025, this groundbreaking Apple Immersive Video transports viewers to the heart of Metallica’s sold-out M72 World Tour in Mexico City. Fans can experience full performances of iconic tracks like “Whiplash,” “One,” and “Enter Sandman” in stunning detail. Apple Store locations will offer previews,allowing customers to witness the magic of spatial computing firsthand. This marks a significant leap in how fans can engage with their favorite artists, offering an unparalleled level of immersion and presence.

The new Apple Immersive concert experience, titled simply Metallica, promises unprecedented access to James Hetfield, Lars Ulrich, Kirk Hammett, and Robert Trujillo. Filmed during the second-year finale of the band’s M72 World Tour in Mexico City, the experience leverages ultra-high-resolution 180-degree video and Spatial Audio, creating a sense of presence unlike anything previously available. Viewers can choose vantage points ranging from the intimate Snake Pit to expansive wide-angle views of the band’s dynamic performance. This innovative approach allows fans to feel as though they are truly part of the concert, experiencing the energy and excitement firsthand.

Experience Metallica Like Never Before

Apple is encouraging fans to experience the new technology by offering Apple Vision pro demos at local Apple Stores. Starting this Friday, customers can book an apple Vision Pro demo to preview the Metallica immersive experience. Along with the visual spectacle, a new EP, M72 World Tour: Mexico City, will be available in Spatial Audio on Apple Music this friday, offering an auditory complement to the visual feast. This dual approach ensures a complete and immersive sensory experience for fans.

Lars Ulrich of Metallica expressed his enthusiasm for the project, stating:

Game changing is putting it lightly. Seeing our concert like that, along with the energy of the Mexico City fans — it’s very immersive, and it’s super fun. We’ve always been interested in pushing the boundaries, and Metallica on Apple Vision pro is exactly that.

Tor Myhren, Apple’s vice president of Marketing Communications, echoed Ulrich’s sentiment, highlighting the transformative nature of Apple Immersive Video:

apple Immersive Video transforms the way people experience storytelling, and we’re thrilled to collaborate with Metallica on a concert unlike any before it.With Metallica on Apple vision Pro, you feel like you’re right ther: front row, backstage, and even on stage with one of the biggest bands of all time.

Behind the Scenes: Capturing the Metallica Magic

capturing the energy of Metallica’s performance and the enthusiasm of over 65,000 fans required a custom-built stage layout. Apple deployed 14 Apple Immersive Video cameras, utilizing a combination of stabilized cameras, cable-suspended cameras, and remote-controlled camera dolly systems that moved dynamically around the stage, ensuring every angle was covered. this meticulous approach to filming ensured that every nuance of the performance was captured, providing viewers with a truly immersive and engaging experience.

Metallica drummer Lars Ulrich discussed the Apple Immersive concert experience with Apple Music’s Zane Lowe at SXSW 2025. Lowe remarked on the unparalleled experience, saying:

I’ve been a music fan my whole life, and I’ve never experienced anything like this. It’s not just the best seat in the house — it’s like you’re in the only seat on stage.

The full conversation between Ulrich and Lowe will be available on the SXSW YouTube channel.

More immersive Experiences on Apple Vision Pro

Beyond the Metallica concert, Apple Vision Pro users can explore a growing library of Apple Immersive Video content. New episodes of the adventure and Boundless series are now available. In Adventure: Deep Water Solo, viewers join climber Kai Lightner as he scales the cliffs of Mallorca, Spain. Boundless: Arctic surfing takes viewers to the icy waters of Norway with a group of intrepid surfers. These experiences showcase the versatility of Apple Immersive Video,offering viewers the opportunity to explore the world from the comfort of their own homes.

Sports fans can look forward to VIP: Yankee Stadium, an Apple Immersive sports film offering an all-access pass to the iconic baseball venue. Broadcasting legend Joe Buck guides viewers through a “friday Night Baseball” game between the New York Yankees and the Los Angeles Dodgers, showcasing the athletes, fans, and staff that make the ballpark legendary. VIP: Yankee Stadium will be available for free worldwide on Friday, april 4, one week after the return of “Friday Night Baseball” on Apple TV+ on Friday, March 28. This immersive experience provides a unique viewpoint on the world of professional sports, allowing fans to connect with their favorite teams and players in a whole new way.

Additionally, a special edition of Bono: Stories of Surrender will debut globally on Apple Vision Pro in Apple Immersive Video alongside its release on Apple TV+ on Friday, may 30. Bono: Stories of Surrender (Immersive) places viewers onstage with Bono, offering an intimate look at his life and the influences that have shaped him. This marks the first feature-length film available in Apple Immersive video. This intimate and immersive experience promises to offer fans a deeper connection with the iconic musician.

Pricing and Availability

• Apple Vision Pro is available in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, south Korea, Singapore, taiwan, the UAE, the UK, and the U.S.
• Customers can book a demo for free online at all Apple Store locations where Apple Vision Pro is available.
• New Apple immersive films and episodes debut in U.S. English with subtitles in additional languages. Title availability varies by country or region.Users in China mainland can access select Apple Immersive titles from the Migu Video and Tencent Video apps, available for free download on the App Store.
• Apple TV+ is available for $9.99 (U.S.) per month with a seven-day free trial for new subscribers.For a limited time, eligible customers who purchase and activate a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ for free.

Conclusion

With the launch of the Metallica immersive concert experience, Apple continues to push the boundaries of entertainment and technology. The Apple Vision Pro is not just a device; it’s a portal to new and exciting ways to experience music, sports, and storytelling. As more immersive content becomes available, the future of entertainment is undoubtedly heading towards a more engaging and personalized experience. This marks a significant step forward in the evolution of entertainment, offering consumers unprecedented levels of immersion and engagement.

Is Apple Vision Pro Revolutionizing the Concert Experience? An Exclusive Interview

Is the immersive concert experience offered by Apple Vision Pro merely a technological gimmick, or does it represent a genuine paradigm shift in how we experience live music?

Interviewer: Welcome, Dr. Anya Sharma, leading expert in immersive technologies and digital entertainment. Thank you for joining us today to discuss the groundbreaking Metallica concert experience launched on Apple Vision Pro. This new technology promises to revolutionize how fans engage with live performances.What are your initial thoughts?

Dr. Sharma: The apple Vision Pro’s immersive Metallica concert is significant, not just as a technological achievement, but as a potential turning point in the evolution of live music consumption. the ability to experience a concert with such unparalleled levels of detail and immersion is a groundbreaking feat. We’re moving beyond simply viewing a recording; we’re actively participating in a virtual reconstruction of the event. This changes the game fully for both artists and audiences alike.

A New Era of virtual Concert Experiences: Beyond Just Watching

Interviewer: Many companies have attempted to offer virtual or augmented reality concerts in the past. What makes Apple’s approach truly innovative?

Dr. Sharma: Previous attempts frequently fell short due to limitations in technology and execution. The Apple Vision Pro successfully tackles these challenges by combining high-resolution, 180-degree video with spatial audio. This combination creates an unmatched sense of presence. The key difference is the level of realistic detail and the seamless integration of sight and sound. Unlike previous attempts, this experience isn’t jarring or disorienting; it’s designed for agreeable and extended viewing periods. It’s less about a gimmick and more about delivering a genuine, enhanced experience. Think of the difference between watching a standard definition video and a 4K high dynamic range, immersive experience.

The Technological Marvel Behind the Magic: High-Resolution and Spatial Audio

Interviewer: The article highlights the use of 14 Apple Immersive Video cameras to capture the concert. Can you explain how this refined technology contributes to the overall experience?

Dr. Sharma: The multi-camera setup is crucial for creating such a realistic concert experience.Using multiple cameras from various angles provides an unprecedented level of flexibility for the viewer. The viewer isn’t just stuck with a single fixed perspective; they can choose their vantage point, moving from the front row to back stage or even getting an on-stage perspective. This dynamic perspective along with the use of stabilized, cable-suspended, and remote-controlled camera systems minimizes any shaky or jarring motions, resulting in a clear, enjoyable experience. Combined with ultra-high resolution and spatial audio, the result is truly transformative.

Accessibility & Future Implications: Expanding Beyond Concerts

Interviewer: While the Metallica concert is exciting, what about broader accessibility and the future potential of apple Immersive Video?

Dr. Sharma: While the Apple Vision pro’s price point currently limits broad accessibility, this technology’s potential extends far beyond concerts. Its applications in areas such as education, tourism, and even healthcare are vast. Imagine taking a virtual field trip to a ancient site, exploring the Amazon rainforest from the comfort of your home, or undergoing interactive medical training without requiring physical equipment. Apple’s foray into high-resolution spatial audio and immersive video could be a pivotal moment, leading to a new generation of immersive storytelling across all types of content. Furthermore,the technology’s continuous advancement and decreasing prices will ensure wider adoption going forward.

Key Takeaways & Considerations for the Future of immersive Entertainment

Interviewer: To summarize, what are the key takeaways from this innovative approach to concert experiences?

Dr. Sharma: Here are some key takeaways:

Immersive technology is evolving rapidly: The Apple vision Pro experience shows what’s possible when high-resolution video, spatial audio, and advanced camera technology converge.

The future of live entertainment will likely be blended: Expect a future where virtual and physical experiences increasingly intertwine, offering new ways for artists to connect with their audiences and consumers to engage with content.

Accessibility is a critical aspect: The success of this and future technologies depends on improved affordability and accessibility for wider audiences.

Interviewer: Dr. Sharma, thank you for sharing your insights. This has been a truly enlightening discussion.

Dr. Sharma: Thank you for having me.