Revolutionizing Digital Marketing with Generative AI: Free Bootcamp for Job Seekers

In self-learning, as in guided learning, the role of trainers remains central. Regular videoconference sessions have thus been planned during the self-training days in order to maintain an intensity of content and motivation. “Thanks to technological advances, digital marketing is in the midst of a revolution”, observes Pierre Lelong. Systems such as OpenAI’s Chat GPT (text) and Midjourney (an image-generating AI program that analyzes keywords) push the boundaries.

From understanding the basic principles to using the systems in specific applications, the training aims to prepare participants to design and implement digital marketing strategies that fully exploit generative AI. The bootcamp is free and is aimed at unemployed job seekers wishing to develop their profile and strengthen their skills. Regarding the prerequisites, a good knowledge of the Web and its uses is essential. The first session will be launched in November, over three weeks from 20/11 to 8 December. From 9 a.m. to 5 p.m., participants will be welcomed at the TechnofuturTIC headquarters in Gosselies or in a virtual classroom. The device combines 10 days in face-to-face and 5 in remote self-learning. Registration requests can be made from this Thursday, August 17 on the TechnofuturTIC internet portal. An info session will be organized on September 19th.