The generative artificial intelligence revolution is underway. Capable of generating targeted advertising campaigns, creating tailored content and even analyzing market trends with a precision that would have seemed like witchcraft just a decade ago, Generative AI is not just another new tool. He is a creative collaborator, capable of propelling communication and marketing into an era of hyper-personalization and transforming the way brands interact with their audiences. Through concrete case studies, the book explores how to best understand tools such as ChatGPT and Midjourney to increase your work as a communicator. The book is aimed at seasoned professionals and novices alike, revealing strategies for integrating generative AI into communication practices. Finally, this practical guide also focuses on the ethical implications and challenges posed by the adoption of these technologies. While demystifying these technologies often caricatured by their detractors, the author invites reflection on the responsibility of content creators and marketers in the use of generative AI and offers keys on how to face these new challenges, in order to not to suffer the arrival of generative AI but to be an informed actor.
2023-12-21 07:31:14
#MASTERING #GENERATIVE #COMMUNICATION #MARKETING
