NewBalance TokyoDesignStudioxStone Island
NewBalance TokyoDesignStudioxStone Island
Since its inception, NewBalanceTokyoDesignStudio has been emphasizing the pursuit of exquisite craftsmanship and at the same time focusing more on the transformation of lifestyle. Through exquisite craftsmanship and persistent pursuit of truth, it has become the representative of the pinnacle of brand Lifestyle product design. Its forward-looking design breaks the boundary between innovation and trend. Since its establishment, there have been continuous bursts of pioneering design products. StoneIsland, which is also represented by innovative design, is well-known for its unremitting research on fibers and fabrics. The powerful functionality of its products, exquisite materials and exclusive complex dyeing process make it a representative of innovation in the industry. James Lee, the lead designer of New Balance footwear, said: “It is precisely because both brands are committed to innovation and craftsmanship that they continue to break through the rules. Under innovation, this revolutionary new product FuelCellC_1 was born.”
NewBalance TokyoDesignStudioxStone Island
NewBalance TokyoDesignStudioxStone Island
As the third cooperation product between the two parties, this new work uses knitted fabrics made of non-traditional synthetic cotton to explore and realize a revolutionary silhouette design that bridges the gap between artificial materials and cotton elements. FuelCellC_1 is an innovative product created with innovative visual expression.
NewBalance TokyoDesignStudioxStone Island
NewBalance TokyoDesignStudioxStone Island
As a brand-new masterpiece that takes both functionality and comfort into account, FuelCell C_1 shows an unassuming wild charm everywhere. The outsole extending beyond the heel is not only an aesthetic touch, the added weight can also balance the thrust of the toe cap, and the cooperation with the FuelCell supercritical midsole also highlights the feeling of energy rebound.
NewBalance TokyoDesignStudioxStone Island
The FuelCell C_1 uses an engineered knit upper that combines synthetic fibers and cotton sand-colored fabric materials with suede stitching. The NewBalance deformed LOGO is used as an embellishment to add more dynamic personality to the shoe body. The debut FuelCellC_1 shoe body is StoneIsland’s iconic fabric graphic pattern, and the color matching adopts the highly respected 90s collection-level autumn and winter camouflage color matching style. The magnetic closure fast lacing system, while providing the practicality of easy on and off, also shows the functional design details belonging to StoneIsland.
NewBalance TokyoDesignStudioxStone Island
StoneIsland’s classic compass LOGO is visible on the heel of the shoe and presented in a three-dimensional integrated mold, highlighting the specialness of the joint work in a high-profile manner. At the same time, the joint logo, respectively on the tongue, tongue label and insole position, has the unique identity of FuelCellC_1.
NewBalance TokyoDesignStudioxStone Island
The ultra-thick and widened FuelCell supercritical foam technology midsole is paired with EnergyArc energy arch bridge technology. The exposed carbon plate reduces the weight of the shoe while providing energy storage and rebound feedback.
FuelCell C_1, which contains cutting-edge technology and aesthetic philosophy of life, is not only a revolutionary innovation of New Balance’s flagship running shoe technology FuelCell series, but also the first in-depth joint research and development of new products since the long-term cooperation between New Balance and Stone Island. As Silvio Rivetti, StoneIsland design director, said: “I think both NewBalance and StoneIsland have uncompromising standards in terms of product quality, and have never stopped pursuing the continuous development of exquisite craftsmanship and technological innovation. It is precisely because of this that the two brands jointly developed The FuelCellC_1 shoe has become a representative work of the partnership between NewBalance and StoneIsland.”
FuelCellC_1 will be on sale at StoneIsland.com and some StoneIsland stores from July 25, 2023, and will be officially released on July 29, 2023 in mainland China through NewBalance official channels and cooperation channels. The shoe price is 2099 yuan .
About NewBalance:
New Balance, a century-old jogging shoe family, was founded by Mr. William J. Riley in 1906 in Boston, the city of marathons in the United States. The legendary story of the design and development of the arch support, inspired by the shape of a chicken’s paw, is well known. Over the past century, New Balance has always been adhering to the spirit of “manufacturing excellence and making breakthroughs”, and has continued to improve in terms of technological materials, product appearance and comfort, aiming to provide excellent products for running enthusiasts and professional runners. New Balance will continue to make unremitting efforts for every athlete to maximize their sports potential and enjoy a balanced and comfortable life.
About Stone Island:
Research, challenge and functionality are the cornerstones that define Stone Island Founded in 1982, men’s activewear brand Stone Island has become synonymous with innovative design and relentless research into fibers and fabrics. Under the creative direction of Carlo Rivetti, each season Stone Island aims to push new limits in the world of clothing, finding its own expression through the study of form and material processing.
About TOKYO DESIGN STUDIO New Balance
TOKYO DESIGN STUDIO New Balance is a top design team established by New Balance, which is dedicated to providing precise and accurate technical support for creating high-quality front-end products, with great imagination and innovative spirit. It aims to convey the brand’s simple and authentic aesthetic concept, present the design concept of rigor, nature, sports ingenuity and body protection, and integrate the Japanese inspiration of ingenuity, reliability and quality into consumers’ daily life.
Sales channels in mainland China:
